- Posted by Donna Amos
- On May 18, 2013
Are you on board the large and certainly attractive video marketing bandwagon? Many small business owners hate the thought of being video taped. You know the commercial where Kelly Rippa says “You can do it” just go for it. If you are running a business whether small or big, then you should know video can take your business ahead of the competition, it is a good idea to focus your marketing efforts on the use of online videos. You do not need a large budget to include video marketing. Not convinced yet? Here are some astounding statistics that should make you take notice of the importance of online video marketing:
According to research findings in a recent study by Dr. James McQuivey a video that runs for one minute is equivalent to 1.8 million words, yes 1.8 million words! 1.8 million words can comfortably fit in 3,600 web pages! Do you have the strength and time to write this number of words? If you are very fast you would probably be doing one web page in an hour, so it would take you at least 150 days working 24 hours a day to write these many pages.
Looking at it from this angle you realize that video marketing is a practical solution for your online marketing needs.
Let us delve deeper into the numbers to make sense of them. One of the most popular online engagement and use tools suggests that 45.4% Internet users – around the world, view at least one video every month. So what does this mean for your business? It simply means that about 100 million Internet users get to watch an online video every day, which increases the possibility of your message getting to your audience.
Suffice to say that many of the viewers watch the latest viral videos. But a good number of them are also watching videos on how to do things and how to make things work better. It does not come as a surprise that 75% of executives in various industries are watching work related videos online. This is according to a report by Forbes. The executives do this at least once in a week.
65% of the executives who get to watch the videos admitted in the survey that after watching the videos they also visited the marketer’s website, great! What else do you need to convince yourself? The leading provider of online videos is YouTube. More than 50% of the executives watched the videos on YouTube. YouTube should be the first place where you establish your presence.
What is the pay off then? Online video marketing delivers. I believe when you are out marketing your brand you want to leave a lasting impression on your audience. Then what better way to do it than to use online videos? The numbers indicate that 80% of Internet users who watched online videos were able to recall an ad they saw in a video 30 days later! You know what? It gets better, 46% out of the 80% were able to act after watching the advert.
Let us break down the numbers a little bit. 26% of the 80% are people who actually took their time to seek for more information about the product covered in the video. 22% made a point to visit the website that was in the advert. The numbers look too enticing, here is the bombshell, your business’ website has a chance of getting 64% more visitors if you use online video marketing. Last but certainly not the least, visitors who view videos online tend to stay longer on the site.
Now don’t you just take notice of the importance of video marketing, act right away before you are overtaken by your rivals, or is it competitors?