Google is not to be ignored. But should be part of a larger digital marketing strategy.
Here’s 3 reasons why…
SEO is a slow to generate results – You won’t see results from SEO overnight. In fact, the changes you make today could take months to get results from. SEO is a long-term strategy… but an important one.
SEO isn’t reliable – When was the last time you heard Google has tweaked its algorithm and your search traffic will become unreliable in your niche until we understand those changes and adjust for them. Don’t put all your eggs in the SEO basket. Again it is a part of a long-term strategy.
Consider humans first – Make certain you are still writing content for humans and not a search spider. The search engines want that good quality content that their users will find of value.