- Posted by Donna Amos
- On December 1, 2017
- marketing, Pinterest, Pinterest Marketing
Is your brand on Pinterest? Boasting 70 million users, and a large portion of those being brands, bloggers, and businesses, Pinterest is an often under-tapped channel for social media marketing.
While Pinterest offers many opportunities to expand your reach and meet your audience, it does have its own special notes and best practices that help make it an extremely fun, exciting place to market your business.
Buffer published some great research about the recommended best frequencies for pinning. It indicates that a strategy of pinning between five and 30 times per day is best. Whatever your chosen schedule, consider discovering great content to pin and then scheduling it ahead of time with a social media scheduling tool. This helps save time and guarantee consistency in your posting, as well as giving you the ability to space out your pins to avoid annoying content bursts.
Apply for Rich Pins
Rich pins are a free Pinterest feature intended to add greater detail and information right on the pins. This is an added benefit to users and those who pin alike.
Here are the five types of rich pins and what they include:
- Articles – a headline, author, story description, and link
- Products – pricing, availability, and where to buy
- Recipes – ingredients, cooking times, and serving info
- Movies – ratings, cast members, and reviews
- Places – address, phone number, and map
Rich pins only appear for validated sites, and validation isn’t automatic. However, they add credibility to your site and business. You can apply to add rich pins from your own website after placing the correct code on your site, which Pinterest provides. After working through a simple process, the pins from your site will include Rich Pin information like headline, author, story description, and link.
Create Properly Sized Images
Pinterest’s business blog provides great strategies and tips for creating and using the proper sized images for ideal pinning. The best size for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels. These pins look best when they’re oriented vertically. Pins are cut off and appear much less appealing if the ratio is greater than 1:3.5. You can create great images with specific dimensions and aspect ratios in PhotoShop. If you prefer an online tool, Canva comes with premade templates for Pinterest that are 735 pixels wide by 1,102 pixels tall (a perfect 2:3 aspect ratio).
Write Detailed Descriptions
Your pin descriptions should include keywords, helpful details, and should convey a positive sentiment. A few sentences is an ideal length. Provide the reader with some action to take, such as following a link for next steps. Use correct grammar, capitalization, and punctuation. Hashtags are not functional within Pinterest, so they only clutter up your description. Also avoid salesy language and overt promotions. The top 75-100 characters of your description (out of 500 allowed) will show in grid view, so think carefully about what users will see at a glance. Pinterest makes all links bold in the text, which could add some visually compelling aspect to your pin.
Create Pins with Text
Many of the more popular pins on Pinterest have a text overlay on top of the image. You can use Photoshop or Canva to create images with a text overlay. Always be sure to test the completed image for easy readability. An illegible message on your pin will get it ignored, not pinned. Popular pins with text include infographics, book covers, and powerful quotes over inspiring scenes.
Create a “Pin for Later” Link
Social Media Examiner provides this useful tip: use Pinterest as a blogging tool by giving readers the option to read your content later. They can pin your blog post to a special “read-it-later” Pinterest board full of articles for later reading and sharing.
- Publish a new article and pin an image from the new blog post.
- Copy the URL for the pin.
- Share the URL along with the blog post as a way for readers to “Pin It for Later.”
This enables readers to add your pin to one of their Pinterest boards and return to your content at a later time when they can read it and engage.
Optimize Your Boards
Keywords are useful for boards as well as pins. Users can locate your content mush easier if the board is optimized with keywords and phrases that denote content. The names and descriptions of your Pinterest boards are important. Titles should match the keywords users would search to find your Pinterest boards. Write your board descriptions in the same way you would write a meta description for a blog post.
Analyze Pin Popularity
As with any social network, it’s crucial to analyze your post performance in order to refine your content strategy. Pinterest Analytics allows you to see what pins and boards get the most likes, comments, and shares. Use this great tool to gather data about your audience and see how the ‘Pin It’ button is performing on your website.
Strategies for using Pinterest are constantly evolving as users discover new ways to leverage this popular social media platform. What successes have you had using Pinterest for your small business? What mistakes have taught you important lessons worth sharing? We’d love to share your wisdom with our readers! Why not share your tips in the comments below? And if you found our content helpful, share it with your other solopreneur friends.