A marketing persona is a crucial component of successful inbound marketing, particularly for solopreneurs. You must understand who you are speaking to with your marketing messages. You want that message to resonate with them. Understanding your buyer personas will impact everything you do: product creation, content marketing, social media, copywriting, paid traffic and email marketing.
“To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…”
An example marketing persona for my business is Solo Sarah. Sarah is a solo business owner responsible for everything in her business. I can help Sarah with marketing and sales coaching as well as done for you services as her business grows and she needs to build a support team around her.
Let’s look at Sarah’s persona.
Use the above example and build the personas for your business.