Lead Capture Systems and Campaigns
This is the first step to building an email list, blog subscribers, social media followers, etc. But it is not a quick fix. It takes patience, testing and tweaking.
A compelling lead magnet is critical to encourage visitors to your website to provide their email address in exchange for your lead magnet.
Once you have a subscriber in your email list you should have a series of automated emails that help to do two things, first make them feel like you care that they have engaged with your brand. Second, is to consistently move them through the buying process step by step to turn them into buyers.
Finally, you want them to become advocates for your brand.