Blogging Ideas for December

  • Posted by Donna Amos
  • On November 21, 2017
  • Blogging Ideas, content ideas, December
The holiday season is upon us! December is a great time of family gatherings, celebrations, gift buying, and end of year business decisions. Hopefully, most of those important strategic plans are already laid for the coming year. If not, this month is a busy time of nailing down last minute […]
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The State of Mobile

  • Posted by Donna Amos
  • On November 16, 2017
  • marketing, mobile, mobile marketing, State of Mobile
The invention of mobile technology has taken the business world by storm. According to an article by Statista, the number of mobile phone users is estimated to rise to 4.77 billion through 2017 and will likely pass the 5 billion mark by 2019. Mobile connectivity and communication has transformed how businesses […]
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How to Use Small Business Saturday

  • Posted by Donna Amos
  • On November 11, 2017
  • marketing, small business, small business saturday
Small Business Saturday, November 25, 2017, started as an American Express initiative to encourage consumers to patronize smaller local businesses during the holiday season. It has grown to become a major part of the three major holiday shopping days. Smack in the middle of Black Friday and Cyber Monday, since 2010, […]
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Why Self-Publishing?

  • Posted by Donna Amos
  • On October 31, 2017
  • Book writing, entrepreneurs, Self-Publishing, writers
The booming industry of self-publishing has transitioned writers into entrepreneurs as well. Not only have you finished the great task of writing a book, or series, you now have the creative freedom to self-publish and take on the endless possibilities. Although this may seem frightening to go against the traditional […]
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How to Start Writing a Non-Fiction Book

  • Posted by Donna Amos
  • On October 28, 2017
  • non-fiction, non-fiction book, writing
Writers of fiction in some ways have an advantage. A story forms in their creative minds, and they are able to regurgitate it onto the page or screen, arrange the pieces into a cohesive pattern, and the work is almost complete. When writing non-fiction, more effort is needed. The information […]
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You Can’t Improve What You Don’t Measure

  • Posted by Donna Amos
  • On October 25, 2017
  • analytics, digital marketing, Measure, social media
Just because you feel better, doesn’t mean you are better. Often a circumstance may boost our confidence, but later we realize we are not where we truly want to be in life. This is especially true in digital marketing, where numerous factors can impact your success. In order to effectively […]
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November Content Ideas for Blogging

  • Posted by Donna Amos
  • On October 17, 2017
  • blogging, November, November Content Ideas
November – fall is in full swing, colder temperatures are here, and the two busiest times of year are approaching: Thanksgiving and Christmas. Content marketing that includes Thanksgiving and Christmas themes should be in full swing. Why not share some ideas of your own or those from readers about favorite […]
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Your Guide To Completely Overhauling An Online Business

  • Posted by Donna Amos
  • On October 6, 2017
  • online business, Overhaul
Buying an online business is the ultimate solopreneur challenge. Here, you’ve been given a (not so blank) canvas, and now it’s up to you to drive the business forwards. From branding and sales, to business growth and monetization — where do you start? Fear not: here’s our guide to completely […]
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Why We Love Self-Publishing! (And You Should, Too!)

  • Posted by Donna Amos
  • On October 1, 2017
  • publishing, Self-Publishing, writing
The word ‘publishing’ sparks images of rows upon rows of books, stretching along loaded shelves. Bibliophiles browse manifold selections of every possible genre with wide eyes and eager wallets. When self-publishing and/or traditional publishing is mentioned, however, opinions are as strong as a bibliophile’s unwavering attraction to the printed page. […]
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Fourth Quarter is Here…Are You Ready?

  • Posted by Donna Amos
  • On September 28, 2017
  • giveway, Marketing Strategy
Is your marketing plan ready for the fourth quarter? A strong plan will push you into 2018 with the momentum that will allow you to continue to grow. As your business enters the fourth and final quarter of the year, look back at the year’s marketing activities, evaluate the results, […]
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Blogging & Content Ideas for October

  • Posted by Donna Amos
  • On September 24, 2017
  • Blog, content ideas, october, October Content Ideas
October means beautiful Fall leaves, falling temperatures, and Halloween! This spooky fun-filled holiday is one of the most important holidays for retail sales. Consumers seem to be quite liberal in their spending on candy, costumes, decorations, themed housewares, and more. It’s a great time to produce articles and videos around […]
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15 Best Blogs to Follow About Blogging

  • Posted by Donna Amos
  • On September 21, 2017
  • Best Blogs, bloggers, blogging
Blogs about blogging are as numerous as blogs themselves. Everyone seems to have jumped on the blogging bandwagon and those who write about the art and science of blogging are varied and remarkable in their person as well as their writing advice. The title of this post may be somewhat […]
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How to Create a Compelling Brand Story

  • Posted by Donna Amos
  • On September 16, 2017
  • Brand Story, Brand Strategy, marketing
Storytelling in business isn’t about your everyday ordinary yarn. Brand stories that motivate consumers reveal the unexpected, challenge action, and resoundingly strike an emotional chord within. Your brand story should be an important element of your brand strategy because it strongly influences the brand experience. It’s not just rote copy […]
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15 Social Media Campaign Ideas for Solopreneurs

  • Posted by Donna Amos
  • On September 11, 2017
  • entrepreneurs, social media, Social Media Campaign, solopreneurs
As a solopreneur, you want to promote your business effectively on social media. But, how is the best way to do it? While consistently posting a variety of quality content on your channels is a great way to establish a presence and a following, a social media campaign can provide […]
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6 Tips on How to Use Instagram for Your Small Business

  • Posted by Donna Amos
  • On September 6, 2017
  • Instagram, marketing, social media
When Instagram appeared in the social media pantheon in 2010, users were immediately drawn to the visual element and began sharing photos with friends and family. It currently boasts over 500 million active users and is number 4 on the most popularly downloaded app list. If you have never before […]
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When Was the Last Time You Updated Old Blog Posts?

  • Posted by Donna Amos
  • On August 18, 2017
  • Blog Posts, New Content, Update old Blogs
Everyone has heard this objection relating to the internet: “There is just too much content out there.” The truth of that statement makes it imperative that content marketers focus on producing high-value content that provide users relevant, actionable information. With the amount of current information available in just a few […]
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Deadline Looming What to write about in September

  • Posted by Donna Amos
  • On August 15, 2017
  • Blog Topics, blogging, content ideas, September, writing
September means cooler temperatures and a return to normal yearly routines we break from during the summer. Vacations are mostly finished and it’s back to the grind of regular work and school schedules. What are your normal routines? What happens if something or someone interrupts your routine? While some see […]
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How to Get Started Writing a Book

  • Posted by Donna Amos
  • On August 5, 2017
  • Book writing, write a book
Every solopreneur has a story hidden within. It may be the story of their struggle to launch into solopreneurism, or perhaps a plan to help others do the same by learning from their mistakes. If you have ever thought about writing a book for your business, the task can seem […]
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6 Insanely Easy Tools for Creating Powerful Headlines

  • Posted by Donna Amos
  • On August 1, 2017
  • Blog, headlines
How long do you spend creating the perfect blog post? Answers vary between writers, and the discussion surrounding how much time to spend is never-ending. But, how long do you spend creating the perfect headline for your blog posts? All too often, headlines are chosen at random or from a […]
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Is Self-Publishing a Good Idea?

  • Posted by Donna Amos
  • On July 26, 2017
  • publishing, Self-Publishing, write a book, writing
In the not-so-distant past, self-publishing carried a certain negative stigma. It was viewed as only for the failed author who could not attract a publisher on merit. Moreover, hosts of ‘vanity publishers’ promoted their services to handle self-publishing for you, for a fee that you could recover after selling as […]
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How Important is the About Us Page on Your Website?

  • Posted by Donna Amos
  • On July 19, 2017
  • About Us, Informative, website
I remember often accompanying my father when he went to transact business at a store for some service or product. My dad commonly asked lots of questions and listened closely to the answers given. He always said you could tell a great deal about a person just by listening to […]
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Content Ideas for August

  • Posted by Donna Amos
  • On July 15, 2017
  • August, Blog Topics, content ideas
Summer is swiftly passing, but there are still plenty of opportunities to enjoy the great weather, and plenty of great summertime topics about which to write. After enjoying most of summer, reflect on what you enjoyed most and write about it. Choose five words to describe your summer and explain […]
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What is the Difference between Self-Publishing and Traditional Publishing?

  • Posted by Donna Amos
  • On July 12, 2017
  • publishing, Self-Publishing, write a book, Writer
The Growing World of Self-Publishing When you take on the role of a writer, you are often plagued with worry about the next step. When you are finishing, or have finished writing, you face a daunting decision of how to get your work to the reader. There are many factors […]
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How to be Successful with Retargeting Ads

  • Posted by Donna Amos
  • On July 5, 2017
  • marketing, retargeting ads, small business
Anyone who spends any time browsing or shopping on the internet has experienced it. Out of curiosity, you perused several pages of products on a website. Just window shopping at the time, no purchase was made and you ventured away onto another site, or maybe just wandered over to check […]
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Is Launching an Awesome Podcast a Good Idea?

  • Posted by Donna Amos
  • On July 1, 2017
  • business, podcast, podcasting
Podcasting has become very trendy. Maybe a bit too trendy. So trendy, in fact, that it seems everyone is jumping on the “listen to me” bandwagon to get noticed and/or discovered. It’s like the Gold Rush of the 1800’s. Everyone rushed west thinking the gold was just lying around on […]
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What Should I Measure in Social Media?

  • Posted by Donna Amos
  • On June 28, 2017
  • Measure, social media, Social Media Metrics
When determining what to measure to calculate the return on investment (ROI) from social media, there are as many opinions and theories as there are proclaimed social media experts. But measurement is important. Shooting at nothing guarantees a hit every time, and utilization without measurement and optimization is a fine […]
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Content Ideas for July

  • Posted by Donna Amos
  • On June 24, 2017
  • Birthdays, content ideas, Holidays, July
Sweet, sweet summertime! July means enjoying favorite vacation spots with family and loved ones. Beautiful beaches, cool mountains, lazy rivers, historic places, or whatever your pleasure, a blog post sharing some great vacation spots is sure to spark responses from your readers. Why not stage a contest for the most […]
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Is It Important To Have A Website If You Have A Facebook Page?

  • Posted by Donna Amos
  • On June 21, 2017
  • facebook, Facebook vs. Website, marketing, social media, website
There is no doubt that a strong digital presence is vital for business in our world today. The differences of opinion arise when discussing how and where to maintain that digital presence and how much to spend on maintaining it. Options and opinions are legion, and each one is backed […]
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Top 5 AMP-Friendly WordPress Themes: A Guide for Solopreneurs

  • Posted by Donna Amos
  • On June 17, 2017
  • AMP, solopreneur, website, Wordpress themes
If you run a blog, an online shop, or a website, then you know that it’s important to keep your readers engaged with top quality and relevant content. It also helps if you have fast loading pages, as research has shown that people will visit a website less often if it is […]
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How Do I Get to the First Page of Google?

  • Posted by Donna Amos
  • On June 14, 2017
  • Google, RankBrain, seo
Search Engine Optimization (SEO) is a peculiar animal, always changing, always evolving, always elusive. Everyone wants to know the magic formula to getting their site ranked on Google’s first page for their particular keyword or business niche. A Google search of the title chosen for this article generated over 117,000,000 […]
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How to Use Twitter to Promote Your Book

  • Posted by Donna Amos
  • On June 7, 2017
  • authors, twitter
In recent years Twitter has morphed into one of the most popular and versatile social networking platforms for business. Since its small beginning in 2006, this 140-character micro-blogging phenomenon has experienced explosive growth and currently boasts over 200 million regular users. Authors and publishers have discovered the magic of sharing […]
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Bad Habits Solopreneurs Must Eliminate

  • Posted by Donna Amos
  • On May 31, 2017
  • daily routine, Eliminate bad habits, solopreneurs, Work at home
One of the great advancements of the Internet Age is the ability for many of us to work from home as solopreneurs. Being able to set your own schedule and work at a job you love as well as travel is something a lot of people enjoy. It’s important to […]
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Writing a Book May Be the Best Content Marketing Strategy

  • Posted by Donna Amos
  • On May 24, 2017
  • Content Marketing, write a book, Writing a book
One-hundred-forty-four. That’s how many times Jack Canfield’s first “Chicken Soup for the Soul®” book got rejected. A lackluster beginning for a guy who ultimately went on to sell more than 500 million copies of his books worldwide. So how did Canfield turn things around? He finally started thinking about book […]
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Tips For Creating Great Content For Live Stream

  • Posted by Donna Amos
  • On May 10, 2017
  • Creating Content, Live Video, Streaming
Thinking of live streaming but don’t know where to start? In this article, we will share our best expertise through the top 10 tips for creating great content for your live streams. 1. Promote! The most important thing to keep in mind before you “go live”, is to make sure […]
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Content Ideas for June

  • Posted by Donna Amos
  • On May 6, 2017
  • Blog Ideas, content ideas, June
June means the kids are home from school and summer is in full swing! Before things get too busy for blog content planning, use these ideas to spark your creativity and get your blogs written in advance. Then lie back and enjoy the sunshine and fresh summer air! Summer content […]
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5 Ways Small Business Can Use Facebook Live

  • Posted by Donna Amos
  • On April 25, 2017
  • facebook live, live stream, social media
Live streaming on social media is quickly becoming the next big thing for businesses of all sizes. As a way to personally connect with your fans and followers on that particular social media network, live streaming allows you to answer questions, share insights and give your audience an inside look […]
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7 Things You Must Know About Social Media and Millennials

  • Posted by Donna Amos
  • On April 20, 2017
  • Millennials, social media
Marketers are no strangers to the power of social network and the impact it has on millennials’ buying decision. Packed with the collective purchasing power of $200 billion, they are definitely an attractive market for businesses of all sizes. Generation Y is considered a coveted market segment for all the […]
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Use SWOT to Determine When and What to Outsource

  • Posted by Donna Amos
  • On April 14, 2017
  • entrepreneur, Outsource, solopreneur
If you are a solopreneur, it probably means that you like to be independent. There are many pluses to being independent. There are also some major downsides. One of the most important things to get if you are an independent business person is when you should get help for tasks […]
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What is a SWOT Analysis?

  • Posted by Donna Amos
  • On April 11, 2017
  • business, swot, swot analysis
Let’s start at the beginning. What does SWOT even stand for? Why should one use a SWOT analysis in the first place? Well, SWOT stands for: strengths, weaknesses, opportunities and threats. If you have decided to start up your own business and need somewhere to start, a SWOT analysis is […]
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New features on Instagram

  • Posted by Donna Amos
  • On April 4, 2017
  • Instagram, New features, social media
For solopreneurs who are looking to get into Instagram’s new features such as stickers and live video, the time has never been better to get started. This is a super popular platform that allows people to connect in ways they never did before. This means that you, as a small […]
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Content Ideas for March/April

  • Posted by Donna Amos
  • On March 3, 2017
  • Blog, content ideas, marketing
We are already firmly into the month of March, so let’s explore some different ideas for blog content to be used in March and April. Both the normal nationally recognized holidays and some just for fun are always great sources of inspiration. How can you connect each particular holiday to […]
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Steps to a Brand Makeover for Solopreneurs

  • Posted by Donna Amos
  • On February 15, 2017
  • Brand Makeover, solopreneurs
Is your brand just not picking up? You’re doing everything you have to do–you’re making blog posts, you’re promoting them on social media, you’re doing what solopreneurs are supposed to do. But still, it’s just not taking off. Well, the problem might not be as difficult as you think it […]
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How to Use Facebook Messenger Ads

  • Posted by Donna Amos
  • On February 9, 2017
  • advertising, facebook, Facebook Messenger, marketing
So you have a business that you need to start marketing, you may not know where to start. Facebook released a new feature where you can create an ad that will appear on Facebook Messenger, one of their most popular apps. This new market means plenty of new customers you […]
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February Content Ideas to Fall in Love With

  • Posted by Donna Amos
  • On January 30, 2017
  • content ideas
January is already pretty much behind us, which means February is pretty much here — and that means you need to start thinking about your content marketing efforts for the month! Fortunately, there are some really great sources of inspiration that you can use to turn out some amazing content. […]
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5 Tips for Marketing Your Book

  • Posted by Donna Amos
  • On January 17, 2017
  • Market Your Book, online marketing, social media
As a 21st-century business owner, marketing your book cannot be done effectively without the use of online resources. The following online resources represent the best ways to accomplish the task. Facebook Facebook, the social media site founded in 2004 by Mark Zuckerberg, has more than 1.50 billion active users. It […]
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5 Ways Writing a Book Will Support Your Business

  • Posted by Donna Amos
  • On January 11, 2017
  • networking, Opportunity, write a book
You have probably noticed that a lot of business leaders and solopreneurs have started to write their own books. Some of their books even land on the New York Times Bestseller’s List. Writing a book and publishing it isn’t easy, but you can make yourself stand out from competitors if […]
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Marketing Trends Solopreneurs Should Be Aware of for 2017

  • Posted by Donna Amos
  • On January 6, 2017
  • 2017, marketing, social media
Online marketing (and, in turn, how it affects print marketing) can be a tricky world to begin to learn – there are many players, both large and small, hungry to take your money and advertise your services, products, books or ideas – so let’s take a look at some of […]
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New Year, New Content Ideas for Your Blog

  • Posted by Donna Amos
  • On December 29, 2016
  • content ideas
The new year is almost here! And in honor of that, we’ve got some fresh new blog content ideas for you to write about. As always, it’s a great idea to draw inspiration from the calendar itself — and yes, that means cashing in on the tradition of New Year’s […]
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Get Into the Holiday Spirit with December Content Ideas

  • Posted by Donna Amos
  • On December 8, 2016
  • content ideas
December is a busy month, and as such it’s easy to fall behind in content creation — and with all the hustle and bustle you might even find yourself at a loss for ideas. The holidays themselves are a great source of inspiration, but not the only source you can […]
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What You Should Know About Google’s Possum

  • Posted by Donna Amos
  • On November 22, 2016
  • Google's Possum
Google makes regular updates to its algorithms. Sometimes, these updates have a negative effect on how sites are ranked, and at times, they mean better visibility for other sites. Google’s new update to its algorithm is no different. Solopreneurs especially need to learn how it will affect them. Since Google’s […]
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