Best Marketing Blogs for Solopreneurs to Follow

Posted by Donna Amos
On February 15, 2019
marketing, Marketing Blogs

As a solopreneur, you likely cannot hire a full-time content marketing company to handle your company’s digital marketing. The operative part of the word solopreneur is ‘solo.’ If your company will achieve anything through content marketing, or even DO any content marketing, it’s all up to you. And, the field […]

Your WordPress On-Page SEO Checklist

Posted by Donna Amos
On February 8, 2019
seo

WordPress is perhaps the most popular website platform available today. Countless tools and features make it one of the most versatile and yet one of the simplest platforms for building and hosting your website. But, how do you optimize your WordPress site to be search-engine friendly? What do you do […]

Why You Should Build Your Website on WordPress

Posted by Donna Amos
On February 6, 2019
website, wordpress

Why should anyone use WordPress to create a small business website? Because WordPress is a free and powerful open-source tool to build web sites, and its content management system (CMS) powers some of the biggest brands on the planet. These are some of the world’s most well-known brands with millions of pageviews per […]

Content Ideas for February

Posted by Donna Amos
On February 4, 2019
content

Of course, the biggest event in February is Valentine’s Day on February 14. Romance and love are at the forefront of everyone’s thoughts. But, to some people it’s a painful month because they are alone. Whether perpetually single, unlucky at love, or because of loss, many grieve over Valentine’s Day […]

Why is Email Marketing Better Than Social Media Marketing?

Posted by Donna Amos
On February 1, 2019
content ideas, email, social media

The big showdown! Email vs. Social Media – which one wins? And which one will provide everything your business needs for successful marketing? This question seems to pop up from time to time as businesses seek to be more effective in their marketing efforts. No shame in that game; everyone […]

Content Marketing Trends for 2019

Posted by Donna Amos
On January 12, 2019
Content Marketing

There’s a reason Seth Godin calls content marketing “the only marketing left.” Actually, there are several reasons. It works because it provides something of value, it showcases authenticity, and, I think most of all, it is perfectly suited for modern internet users. Few thinking people doubt the effectiveness of content […]

What Makes a Good Marketing Campaign?

Posted by Donna Amos
On January 1, 2019
Call to Action, Marketing Campaign, Promotional Channel

A marketing campaign is some type of promotion created to reach a specific goal with a beginning and an end date. It is designed to get you somewhere in a specific time. A campaign can contain as few or as many pieces as you find necessary to accomplish your goal. […]

Steps to Preparing Your 2019 Marketing Plan

Posted by Donna Amos
On December 24, 2018
2019, marketing plan, small business

We all know that without a plan, we will accomplish nothing. And, while it may be a bit late to begin developing a marketing plan for 2019, beginning now is better than forging ahead without a clear direction of what you want to accomplish, and how you plan to accomplish […]

100 Inspiring Quotes to Help You Launch Into 2019

Posted by Donna Amos
On December 19, 2018
2019, Inspirational, inspire, Quotes

It has been said that everyone says something worth hearing and passing on at least once in a lifetime. Others, of course, seem fitted to spout wisdom in every other sentence. Here’s a list of 100 inspiring quotes on various topics. Choose the ones that inspire or motivate you and […]

Become a Published Author in 2019 – Follow This Plan

Posted by Donna Amos
On December 15, 2018
Become an author, Industry Leader, Published Author

It sounds great, doesn’t it? Within the next year, you could be a published author. No matter who you are or what you know. Regardless of your education level or area of expertise. Is this a script for a late-night infomercial? It sounds too good to be true, right? Wrong. […]

Over 100 Content Ideas for January 2019

Posted by Donna Amos
On December 11, 2018
Blog Topics, Content ideas for January, online marketing

January typically inspires the best of intentions in all of us because it is a time of new beginnings. Starting over fresh. It’s when we decide to make all the changes we said we’d do last year, but never did. Every good thing starts with a plan, and your content […]

How to Create a Landing Page

Posted by Donna Amos
On December 6, 2018
Landing Page, marketing, online marketing, Small Business Marketing

A landing page is a dedicated page on your website with a specific purpose and design. While it may somewhat follow the overall design scheme (colors, layout, etc.) of your normal website pages, it has an altogether different job. A landing page allows you to capture a visitor’s information through a lead-capture […]

How to Use YouTube for Retargeting

Posted by Donna Amos
On December 2, 2018
online marketing, Return on Investment, ROI, Target Audience, Youtube Retargeting

What if you could display personalized ads before millions of viewers across YouTube, based on their past interactions with your website or YouTube channel? You can! This practice of “retargeting” video ads is a powerful way to reinforce your message with people who have already seen your videos or website. When […]

8 Strategies to Fill Your Webinar

Posted by Donna Amos
On November 24, 2018
marketing, promotion, Webinar, Workshop

Now that you have recruited guests and planned every detail of an awesome webinar, it’s time to get the word out. After all, people need to show up and experience all that your guests have to share. But just scheduling a webinar is not enough. And organic reach is at […]

Content Ideas for December 2018

Posted by Donna Amos
On November 18, 2018
content, Content Marketing, Small Business Marketing

December is here at last! Depending on your location it can be time for lots of snow, or maybe just hopes for snow in time for Christmas. Either way, December is a great time for unique content that revolves around the Christmas holiday, and even some that takes a peek […]

Auditing Your 2018 Results to Plan for 2019

Posted by Donna Amos
On November 14, 2018
analytics, Audit, Business Audit, small business

A careful and honest audit of how your business performed in 2018 is a healthy practice. Anything that can be measured can be improved. A business audit can provide valuable information with which you can make adjustments, create plans, and set goals for the coming year. No successful business owner […]

Tools for Creating Great Videos

Posted by Donna Amos
On November 3, 2018
creating videos, video marketing

Video marketing continues to roll out impressive statistics. 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. 47% say it helped them reduce support queries. 76% say it helped them increase traffic. 80% of marketers say video has increased dwell […]

Blog Content Ideas for November

Posted by Donna Amos
On October 20, 2018

Everyone knows that the holiday buying cycle ramps sharply upward in November. That’s why your efforts at producing and sharing quality content need to go the extra mile. Thousands of businesses are vying for your target audience’s attention and spendable income, so you have got to stand out from the […]

Tips for Writing Good Copy for Your Website

Posted by Donna Amos
On October 13, 2018
website copy

What is good copy for your website? Many copywriters make the mistake of thinking people will actually read what they write on a website. I know; I’m a copywriter. We like to dream of dazzling web audiences with our witty jargon or educating them with our informing narratives. But experienced copywriters know, […]

Market Research Tools to Identify Your Target Market

Posted by Donna Amos
On October 7, 2018
keyword research

Market research is step-one to identifying your target market and is a vital aspect of your marketing efforts. Your target market is the users who are searching for what you have to sell; your services or products. There are many tools available to help you with this task. Here we […]

How to Prepare Now for Black Friday and Cyber Monday

Posted by Donna Amos
On September 29, 2018
black friday, cyber monday

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. If you have an online business, this may be an especially profitable time for you, too. If so, you will want to follow these suggestions to make the most of the time […]

Blog Content Ideas for October

Posted by Donna Amos
On September 24, 2018
blog content ideas

By now, fall is definitely in the air and football games are in full swing. Also, pumpkin-flavored everything is in vogue, from cereal to coffee. Fall colors are usually showing up by now in most parts of the country and many people are enjoying the last vestiges of agreeable weather […]

Books Every Solopreneur Must Read

Posted by Donna Amos
On September 22, 2018
Books, reading, solopreneurs

An important aspect of being a solopreneur and growing your own business is finding and learning from mentors. Those who have turned their solopreneur opportunity into a success possess wisdom from which we all can learn. The obstacle is actually locating and befriending a notable solopreneur or entrepreneur. Many of […]

Steps for Optimizing Your Website for Search

Posted by Donna Amos
On September 16, 2018
website optimization

Smart business owners know that everyone today uses search engines to find products and companies. Approximately 60% of all consumers search Google to find businesses, and over 80% of searches result in direct sales or visits to an actual store location. That means your company website should be optimized to […]

How to Engage Prospects with Content Marketing

Posted by Donna Amos
On September 14, 2018
Content Marketing

Digital Marketing today is about content. In general, 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending. In short, content is the currency of the online marketing realm. What exactly is content marketing? “Content marketing means consistently creating and sharing […]

How to Do Keyword Research

Posted by Donna Amos
On August 27, 2018
keywords, seo

So much hinges on the words typed into a search box. Ranking for the right keywords can make or break your business. By researching keywords and selecting appropriate ones to use in your content, you can attract hordes of potential customers to your site. Taking keyword research one […]

Blog Content Ideas for September

Posted by Donna Amos
On August 19, 2018
blog content

Spring has sprung, summer has baked, and fall is quickly approaching. Cooler temperatures mean young and old will be getting out to enjoy every bit of the outdoors they can before cold, damp weather makes us all into reclusive internet users again. That means its almost time for pumpkin-flavored everything, […]

Digital for Solopreneurs: 5 Insanely Useful Tools for a One-Person Marketing Department

Posted by Donna Amos
On August 5, 2018
digital marketing

Even solopreneurs need a marketing strategy to make sure that they can get the most out of their online business. Without a plan to promote and advertise your business, you’ll have no way to connect with your audience, drive traffic, or convert leads into sales. Of course, marketing isn’t easy. […]

How to Create an Incredible Quiz that Gets Leads

Posted by Donna Amos
On July 29, 2018
quizzes

If you’re searching for a way to increase leads and create better content for customers visiting your website or social media page, some recent case studies suggest that using interactive content can boost your click and read rates. Allowing customers to interact with your business creates a personal connection that […]

Generate Sales Leads through Online Conversations

Posted by Donna Amos
On July 21, 2018
chat bots, sales

Old-school conversational selling used to mean face-to-face selling or selling over the phone (remember vacuum sales people?). Real human-to-human interaction where tone of voice, smiles, facial expressions, and gestures were all tools in the sales person’s arsenal. Older readers may still be asking, “How did I let that guy/gal talk […]

Blog Content Ideas for August

Posted by Donna Amos
On July 15, 2018
August, blogging

The end of summer is nearly here! Time for those lazy days of summer to give way to fall planning and holiday season madness. But before you get that far ahead, remember to celebrate the here and now. Enjoy the rest of the beautiful weather and plenty of cold […]

How to Use Podcasting to Grow your Business

Posted by Donna Amos
On July 6, 2018
podcasting

Though the term “content marketing” broke onto the scene sometime in the late 1990s, the practice of creating useful content for the public that indirectly benefits a business has been a popular strategy for centuries. Rumor has it that even Benjamin Franklin’s famed Poor Richard’s Almanac was such a venture, as […]

What is the Main Difference between SEO and SEM?

Posted by Donna Amos
On July 4, 2018
search engine optimization, sem, seo

Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp, especially when the terms are mistakenly used interchangeably. This shows either laziness on the part of those who juggle the terms or outright ignorance. I’ll let you decide which is worse. The point is to […]

How to Write a Great Book Cover

Posted by Donna Amos
On June 30, 2018
Books, publishing, writing

You’ve worked so hard on creating a work that people will love. Now all you need is something to convince people they should read what you’ve created. The cover of your book is the first thing potential readers see. Though creating a book cover may seem like haphazard combinations […]

Content Ideas for July

Posted by Donna Amos
On June 26, 2018
blogging, content, July

Summer heat is still growing, and tan lines are already showing – its JULY, a great month for summer celebrations and SUMMER MUSIC!! Instead of letting business create a Cruel Summerfor you, let your favorite tunes guide your writing and advertising chores this month. Sit back, crank up your […]

The First-Timer’s Guide to Start Writing a Book

Posted by Donna Amos
On June 21, 2018
authors, Books, publishing, writing

The decision to write a book is the first step, but the goal is to finish the book. It may seem overwhelming to begin this daunting task, or so exciting you don’t know where to begin. Writing a book can be compared to running a marathon. It takes some planning, […]

Entrepreneurs You Should Follow

Posted by Donna Amos
On June 12, 2018
entrepreneur

Learning from successful people is really a no-brainer. Although it is impossible to exactly duplicate another person’s success, you can glean some valuable principles that can work for anyone. Here is a list of some favorites we recommend following, including a few personal friends. Richard Bransonhttps://twitter.com/richardbranson Richard is the […]

Time for a Mid-Year Review: What’s Working and What’s Not

Posted by Donna Amos
On June 8, 2018
business review

When it comes to any type of business, the idea is to work smarter, not harder. Business owners often conduct reviews at the beginning or end of a year to ascertain how productive they have been. This is a good thing, but what about performing a mid-year review? There are […]

How to Promote Your Business with a Book

Posted by Donna Amos
On June 2, 2018
publish

In the year 1900, with less than 3,000 cars in the whole of France and the Model T Ford still more than a decade from its debut, Edouard and André Michelin published the first edition of a guidebook for motorists. The Michelin Guide contained useful information such as road maps, […]

Content Ideas for June

Posted by Donna Amos
On May 26, 2018
content ideas

School’s out for summer! Get ready to enjoy hot weather, vacations, bikinis, shorts, flip-flops, and plenty of your favorite cool drinks. And, just take a look at how families in the United States are planning to spend their summer: Over 4 in 5 parents of children younger than 18 (81%) […]

Posted by Donna Amos
On May 17, 2018
digital marketing

Let’s face it: digital media is everywhere. Today’s consumers access information any time and any place they want it. Digital media is steadily blossoming source of news, shopping, entertainment, and social interaction. You are not the only voice talking about your brand; friends, relatives, peers, and the media all have […]

Checklist for Launching Your Business

Posted by Donna Amos
On May 13, 2018
checklist, Launching your business

When inspiration hits and you have that sure-fire, guaranteed idea for a great business, what do you do next? How do you fire your boss and open your own successful enterprise? There is more involved than just ideas and theories. Launching a business is hard work and requires careful calculating […]

Posted by Donna Amos
On May 13, 2018

For years now, society has been striving to balance life and work. Professional advancement and business trips tend to steal energy from personal goals and values—and vice versa. Passion runs dry and burnout abounds. Enter Solopreneurship. These folks seem to have mastered the art of life-work balance. They set their […]

How to Develop a Content Marketing Strategy for 2018

Posted by Donna Amos
On May 9, 2018

Every business that desires to be successful is concerned with formulating the right content marketing plan. How will I create the content I need? What website adjustments must I make? What social media channels will I focus on to connect with my audience? How often will I post content to […]

What is ‘Bottom of the Funnel’ Marketing?

Posted by Donna Amos
On May 5, 2018

The common saying “life is a journey, not a destination” can also be applied to the world of sales. As you know, it can be a journey to move a consumer to a loyal customer. As a marketing funnel is designed, the top of the funnel is large and open, where […]

What is ‘Middle of Funnel’ Marketing?

Posted by Donna Amos
On May 1, 2018
marketing, Middle of Funnel, Middle of Funnel Marketing

Reaching your target audience is simply the tip of the iceberg when your goal is to make them a lifelong customer. Marketing strategies are numerous during the top of the funnel marketing campaign. Once a consumer is aware of your brand and services or products you offer, their interest transitions […]

What is Top of Funnel Marketing?

Posted by Donna Amos
On April 26, 2018
marketing, top of funnel marketing

The traditional model of the sales funnel works for marketing in all types of industry. You may have read that in a perfect business environment, we would enjoy a sales ‘cylinder’ – everyone who enters at the top becomes a customer. Alas, that isn’t so. However, with quality top of […]

Content Ideas for May

Posted by Donna Amos
On April 22, 2018
content ideas, marketing, May Content Ideas, website

May means the full onset of spring, and that means increased mobility. As warmer temperatures and dryer days become more frequent, we find ourselves getting out every chance we get. Let May be the month you do a thorough examination of your website and content to ensure everything is mobile […]

How A Marketing Funnel Works

Posted by Donna Amos
On April 21, 2018
business, marketing, Marketing Funnel

The marketing funnel is a valuable tool to help companies structure their marketing and sales efforts into a cohesive strategy that literally ‘funnels’ leads or prospects into a purchasing process. Different parts of the funnel work to move a potential customer along in this process. If you’re new to the […]

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