How to Build an Email List

Posted by Donna Amos
On November 16, 2019
email list

You know by now the tremendous value of email marketing. HubSpot defines an email list as “a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.” They further comment that “Email lists can shrink as members opt out of email subscriptions, and […]

Content Ideas for November

Posted by Donna Amos
On November 1, 2019
blog content, content ideas, Content Marketing

The leaves are turning, in some places fires may be burning, and these are all signs that fall is finally here. And with fall comes a sharp upward turn in holiday gift purchases. Whether your business caters to B2C or B2B, you should be taking advantage of the holiday buying […]

Tips for a Better Website Experience in 2020

Posted by Donna Amos
On October 30, 2019
responsive website, web design, website optimization

As 2019 passes into history and 2020 looms ever closer, one thing is for sure: your company website will continue to be a highly valuable segment of your overall marketing strategy. And, as 5G and mobile users proliferate, your website experience becomes even more crucial. Create Your Website for […]

Time to Review 2019 Results and Create That Plan for 2020

Posted by Donna Amos
On October 22, 2019
action plan, business results, business review, goal setting

How has 2019 unfolded for your small business? And what does that portend for 2020? If you haven’t already, now is the time to begin planning for next year, and even the next few years. I recently read an article about planning ahead that began with these lines: Before […]

Startups: How Soon Should You Build Your Social Media Following?

Posted by Donna Amos
On October 16, 2019
business startups, social media marketing, startup strategy

Everything with a startup is new. A new idea. New financing sources. New production challenges. A new product or service. A new brand to build. New marketing efforts. And included in your marketing and brand-awareness plans, a new social media strategy. You may have created a great product or service, […]

How Can Service-based Businesses Prepare for Fourth-Quarter Marketing?

Posted by Donna Amos
On October 8, 2019
customer service, marketing tips, service-based business

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even […]

Content Ideas for October 2019

Posted by Donna Amos
On October 2, 2019
content ideas, Marketing Strategy, website content writing

October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your […]

Top Project Management Tools for Agencies

Posted by Donna Amos
On September 25, 2019
online tools, project management, project management tools

Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, […]

LinkedIn Strategies for Solopreneurs

Posted by Donna Amos
On September 20, 2019
effective marketing, linkedin strategies, social media marketing

LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is […]

Challenges Solopreneurs Can Overcome

Posted by Donna Amos
On September 15, 2019
growth strategy, personal development, solopreneurs

Being a solopreneur comes with its own unique challenges. Not only are you running a business, you are running every aspect of your business, including sales, marketing, PR, invoicing, bookkeeping, and more. Plus, of course, you have a life outside your business, too. Or do you? All too often, […]

10 Minimal Websites Done Right

Posted by Donna Amos
On September 10, 2019
minimal website, web design, website strategy

Bigger (or busier) is not always best. Minimalism is the art of less, and it is becoming a popular modern design approach for business and personal websites. ‘Less is more’ is a principle that Google may have pioneered, but more and more, the modern online user appreciates the simplicity […]

Content Ideas for September 2019

Posted by Donna Amos
On August 31, 2019
content ideas, september 2019 ideas

Warm summer days may still remain, but a few leaves can be seen falling and evenings bring cooler temperatures. That means it’s time for local and college football action, seasonal color changes, pumpkin-flavored everything, and even thinking about Christmas promotions (it’s only 116 days away and counting…) Football season […]

How Can Solopreneurs Embrace Conversational Marketing?

Posted by Donna Amos
On August 30, 2019
artificial intelligence, conversational marketing

Remember when deals were made face to face? People actually communicated with each other, got to know each other, and knew one another. My father dealt with people he knew and trusted. They had a relationship. Those days are gone forever – or are they? Over the years, marketing […]

Best Audiobooks to Sharpen Your Solopreneur Skills

Posted by Donna Amos
On August 26, 2019
audiobooks, solopreneur skills

Successful solopreneurs read. But it’s not always convenient to read or haul around real books. Audiobooks can help you keep up and get ahead. The following suggestions are some favorites and contain essential reading, inspirational thoughts, and extra fuel to help you make the most of your solopreneur venture. […]

12 Writing Apps Every Author Needs

Posted by Donna Amos
On August 23, 2019
online tools, writing apps

Good writing depends on several factors. Natural talent, acquired skills, and mastery of the basics are all important. Good tools are also important. There are a variety of writing apps available to help with writing chores, impacting everything from organization to grammar. The key is to find the ones that […]

How Solopreneurs Can Beat Loneliness and Thrive

Posted by Donna Amos
On August 19, 2019
personal development, solopreneurs, successful business

The part of Solopreneur that stands out is “solo,” and that is true in more ways than just one. Not only are you the only person actively working in your business, and responsible for everything, but you generally perform all your business-related tasks alone. And that can be bad. […]

Content Ideas for August 2019

Posted by Donna Amos
On August 5, 2019
blog content ideas, content ideas

It’s already August! Summer days and heat are still here, but it’s time to begin planning for fall events and holiday season madness. So, with a cold drink in hand and your flip flops nearby, focus on how your year will end with these August writing and promotion ideas. […]

Link Building for Small Businesses

Posted by Donna Amos
On July 29, 2019
backlinking, inbound links, link building

Link building, backlinking, or harvesting inbound links is an SEO practice where you harvest links from influential websites back to your small business website. The link to your site from that external website is called a backlink. According to the digital marketing experts at MOZ, “Backlinks are especially valuable for […]

How to Position Your Website for Voice Search

Posted by Donna Amos
On July 22, 2019
seo, voice search

If your small business website is not optimized for voice search, you are missing out on a ton of potential clients. According to AdWeek, 67 million voice-assisted devices will be in use in the U.S. by 2019. This changes the way that digital content is managed. That means Internet searchers will […]

Are You a Good Match for Solopreneurship?

Posted by Donna Amos
On July 15, 2019
running a business, solopreneurship

Cartoonist Jen Sorensen said a solopreneur is a, “captain of an extremely tiny dinghy (boat).” The Urban Dictionary defines a solopreneur as, “An entrepreneur who works alone, ‘solo,’ running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business.” Does this […]

How to Create a Demo Video to Book Speaking Gigs

Posted by Donna Amos
On July 10, 2019
book speaking gigs, demo video

If you’re looking to add public speaking to your list of entrepreneurial revenue streams, a solid demo video is one of the best marketing tools a speaker can use. The power of video is that it places the viewer before you in a setting similar to your actual public speaking. Viewers […]

Best Image Creators for Your Blog Posts, Social Media, & Marketing Materials

Posted by Donna Amos
On July 3, 2019
image creators

Smart marketers know that eye-catching images can significantly boost your conversion rates for blog posts, social media, and other marketing efforts. But finding affordable (or FREE) images, or creating your own can be difficult. That’s why we wanted to share three of the best image creators for solopreneurs to use. […]

5 Tips for Getting More Online Reviews for Your Small Business

Posted by Donna Amos
On June 26, 2019
online reviews

Never discount the power of a personal testimony or recommendation. In today’s digital world, online reviews matter a great deal, especially for small business. Research from different companies shows that up to 90% of customers admit that positive reviews heavily influence their purchasing decisions. That means your small business should […]

How to Find Paid Speaking Gigs in Any Industry

Posted by Donna Amos
On June 18, 2019
paid public speaking gigs

Successful solopreneurs mostly have several strategies in place that provide multiple streams of income and/or passive income. One well-recognized way to add revenue is through paid public speaking gigs. It may not work for entrepreneur, and you may think it can’t work for you; but for those who can overcome their […]

Content Ideas for June 2019

Posted by Donna Amos
On June 5, 2019
Content Marketing

Summer is here and kids are out of school. That means families are looking to take vacations and have a bit of fun when they can. With families enjoying more disposable income than in the past decade, the time is ripe to attract some of that spending. Prepare your small […]

Why Do Solopreneurs Need a Sales Process? And How to Develop One

Posted by Donna Amos
On May 24, 2019
sales

As a solopreneur, you are likely accustomed to doing everything yourself. In fact, you may set routines for practically everything in your business. But do you have a sales process that you follow? For solopreneurs who work alone, the temptation is to simply market and sell in a haphazard way, […]

How to Create an Offer That Your Buyer Persona Won’t be Able to Resist

Posted by Donna Amos
On May 17, 2019
lead generation

In the marketing world, offers are the key lead generation. Without them, you have no way to convert site visitors into leads. They are also a critical tool for nurturing existing leads to the point of purchase. So, how do you create an offer, and what makes a good one? A good marketing offer is […]

Why Haven’t You Written That Book Yet?

Posted by Donna Amos
On May 9, 2019
Book writing

There are many reasons people write books. There are likely just as many reasons people don’t write books. Most authors will encourage you to write a book if you want to do so, and the ever-expanding self-publishing industry makes it easier than ever. So, why haven’t you written that book […]

Content Ideas for May 2019

Posted by Donna Amos
On May 3, 2019
content ideas

May means the full onset of spring, and that means increased mobility. As temperatures rise and dryer days become more frequent, we find ourselves getting outside at every opportunity. Let May be the month you do a thorough examination of your website and content to ensure that you are ready […]

How to Create Your First Lead Magnet

Posted by Donna Amos
On April 29, 2019
lead magnet

You may not be familiar with the term “Lead Magnet,” but you’ve likely downloaded one at some point. Lead Magnets are extremely common with Inbound Marketing for one simple reason – they work, and they work very well. The reason they work so well is that we humans are obsessed […]

Best Podcasts for Solopreneurs in 2019

Posted by Donna Amos
On April 26, 2019
podcast

Although podcasts first caught on with techies, it has since gained widespread popularity with the general public. Log on to one of several podcast sites on the Internet, and you can download content ranging from music to philosophy to entrepreneurship. Podcasting combines the freedom of blogging with digital audio technology to create […]

Simple Organization Tips for the Disorganized Solopreneur

Posted by Donna Amos
On April 1, 2019
organized

When it comes to being a solopreneur, too many emphasize the ‘solo’ part and try to do everything themselves. After all, it’s your business and you want to run it your way. No one will dispute your right to do that, but slow down and grasp this crucial truth: Pride […]

8 Resources Solopreneurs Can Use to Crush Their 2019 Goals

Posted by Donna Amos
On March 19, 2019
solopremeurs

Running a small business as a solopreneur can be a lonely life. Working long hours to keep things running all by yourself, it can be easy to feel as though you’re the only one who is struggling. But you’re not — and help is available. The irony is that many […]

Solopreneurs Should Be Aware of These Recent Google Changes

Posted by Donna Amos
On March 14, 2019
Google changes

Have you ever noticed a sudden downturn in your best page rankings on Google? Something that was riding high suddenly drops into a pattern of decline, leaving you wondering where the hole developed? You can typically thank Google developers for that. Each year, Google changes its search algorithm around 500–600 […]

Blogging Content Ideas for March

Posted by Donna Amos
On March 7, 2019
Content Ideas for March

Although spring isn’t quite here yet, you may already be noticing some signs of its approach. March is a great month to initiate spring cleaning, sign up for spring sports, prepare for unpredictable spring weather, and other spring-related pursuits. So, why not write and remind your readers about these and […]

My Review of Wise Guy

Posted by Donna Amos
On February 28, 2019
Guy Kawasaki, inspiration

I just completed reading Guy Kawasaki’s latest book Wise Guy his 15th book: Wise Guy was released February 26 by Penguin Random House/Portfolio Books. It was a very enjoyable read and had me laughing throughout. Guy’s stories are entertaining, inspirational, thought-provoking and empowering. Guy shares his experiences throughout his life and […]

What is Marketing Automation?

Posted by Donna Amos
On February 27, 2019
marketing, Marketing Automation

According to Hubspot, “Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.” The Purpose of Marketing Automation Marketing […]

Best Ted Talks Solopreneurs Should Watch to Stay Motivated

Posted by Donna Amos
On February 21, 2019
motivation, solopreneurs, Ted Talks

If you’re a solopreneur—or an aspiring one—you’re probably getting your share of advice on how to create your business, grow your business, hire for your business, market your business, finance your business, tax your business, and on and on. But do you receive any advice on motivation? Knowing how is […]

Best Marketing Blogs for Solopreneurs to Follow

Posted by Donna Amos
On February 15, 2019
marketing, Marketing Blogs

As a solopreneur, you likely cannot hire a full-time content marketing company to handle your company’s digital marketing. The operative part of the word solopreneur is ‘solo.’ If your company will achieve anything through content marketing, or even DO any content marketing, it’s all up to you. And, the field […]

Your WordPress On-Page SEO Checklist

Posted by Donna Amos
On February 8, 2019
seo

WordPress is perhaps the most popular website platform available today. Countless tools and features make it one of the most versatile and yet one of the simplest platforms for building and hosting your website. But, how do you optimize your WordPress site to be search-engine friendly? What do you do […]

Why You Should Build Your Website on WordPress

Posted by Donna Amos
On February 6, 2019
website, wordpress

Why should anyone use WordPress to create a small business website? Because WordPress is a free and powerful open-source tool to build web sites, and its content management system (CMS) powers some of the biggest brands on the planet. These are some of the world’s most well-known brands with millions of pageviews per […]

Content Ideas for February

Posted by Donna Amos
On February 4, 2019
content

Of course, the biggest event in February is Valentine’s Day on February 14. Romance and love are at the forefront of everyone’s thoughts. But, to some people it’s a painful month because they are alone. Whether perpetually single, unlucky at love, or because of loss, many grieve over Valentine’s Day […]

Why is Email Marketing Better Than Social Media Marketing?

Posted by Donna Amos
On February 1, 2019
content ideas, email, social media

The big showdown! Email vs. Social Media – which one wins? And which one will provide everything your business needs for successful marketing? This question seems to pop up from time to time as businesses seek to be more effective in their marketing efforts. No shame in that game; everyone […]

Content Marketing Trends for 2019

Posted by Donna Amos
On January 12, 2019
Content Marketing

There’s a reason Seth Godin calls content marketing “the only marketing left.” Actually, there are several reasons. It works because it provides something of value, it showcases authenticity, and, I think most of all, it is perfectly suited for modern internet users. Few thinking people doubt the effectiveness of content […]

What Makes a Good Marketing Campaign?

Posted by Donna Amos
On January 1, 2019
Call to Action, Marketing Campaign, Promotional Channel

A marketing campaign is some type of promotion created to reach a specific goal with a beginning and an end date. It is designed to get you somewhere in a specific time. A campaign can contain as few or as many pieces as you find necessary to accomplish your goal. […]

Steps to Preparing Your 2019 Marketing Plan

Posted by Donna Amos
On December 24, 2018
2019, marketing plan, small business

We all know that without a plan, we will accomplish nothing. And, while it may be a bit late to begin developing a marketing plan for 2019, beginning now is better than forging ahead without a clear direction of what you want to accomplish, and how you plan to accomplish […]

100 Inspiring Quotes to Help You Launch Into 2019

Posted by Donna Amos
On December 19, 2018
2019, Inspirational, inspire, Quotes

It has been said that everyone says something worth hearing and passing on at least once in a lifetime. Others, of course, seem fitted to spout wisdom in every other sentence. Here’s a list of 100 inspiring quotes on various topics. Choose the ones that inspire or motivate you and […]

Become a Published Author in 2019 – Follow This Plan

Posted by Donna Amos
On December 15, 2018
Become an author, Industry Leader, Published Author

It sounds great, doesn’t it? Within the next year, you could be a published author. No matter who you are or what you know. Regardless of your education level or area of expertise. Is this a script for a late-night infomercial? It sounds too good to be true, right? Wrong. […]

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