Content Ideas for May

Posted by Donna Amos
On April 22, 2018

May means the full onset of spring, and that means increased mobility. As warmer temperatures and dryer days become more frequent, we find ourselves getting out every chance we get. Let May be the month you do a thorough examination of your website and content to ensure everything is mobile […]

How A Marketing Funnel Works

Posted by Donna Amos
On April 21, 2018
business, marketing, Marketing Funnel

The marketing funnel is a valuable tool to help companies structure their marketing and sales efforts into a cohesive strategy that literally ‘funnels’ leads or prospects into a purchasing process. Different parts of the funnel work to move a potential customer along in this process. If you’re new to the […]

How to Research Your Book Topic

Posted by Donna Amos
On April 9, 2018
Book writing

As a small business owner, your goal is to promote your business and gain new customers or clients. To do so, you have to build a customer base through advertising. While there are many ways to advertise and publicize your company name to the community, try using your own creativity […]

Content Ideas for April

Posted by Donna Amos
On April 4, 2018
content ideas

April means Spring! And spring means…Spring cleaning! Yes, I’m sure some home spring cleaning may be necessary, but I’m talking about cleaning up your content and website. Why not do a review of how your content has performed by measuring responses, shares, retweets, and other metrics? Popular pieces can always […]

What Can You Expect from Online Advertising?

Posted by Donna Amos
On March 8, 2018
Online Advertising, online marketing, Pay Per Click, Search Engine Marketing

You may or may not be familiar with the term or concept of online advertising, sometimes called Search Engine Marketing (SEM). Other terms in use are paid channel marketing or pay-per-click (PPC) marketing. All these terms are used to describe the same concept – the practice of purchasing or “renting” […]

8 Ways You Can Make Digital Marketing Work for You

Posted by Donna Amos
On March 3, 2018
digital marketing, marketing, seo, social media marketing

Pop icon Madonna may have been “living in a material world” in 1984, but today we are truly living in a digital world. Moreover, any business that wants to succeed must give “proper credit” (see long lyrics) to digital marketing. Digital marketing is simply utilizing the worldwide digital information space […]

18 Tools Every Writer Can Use

Posted by Donna Amos
On February 26, 2018
Brainstorming Tools, Editing Tools, Multimedia Tools, planning tools, Social Media Management Tools, Writing Tools

Every writer has their favorite tools that make the process of sharing our thoughts with the world easier and more appealing. No doubt, you have your own list and have read through countless others. This list of 18 tools every writer can use highlights simple tools that practically anyone can […]

Content Ideas for March

Posted by Donna Amos
On February 21, 2018
Blogging Ideas, content ideas, Content Ideas for March, March Content Ideas

The windy days of March mean spring is in the air! Shake off the cold fingers of winter and get ready to warmer temperatures and fun celebrations. Use the suggestions below to crank up your business communications afresh with fun content ideas for march relating to your particular business niche. […]

How to Write Emails that Convert

Posted by Donna Amos
On February 16, 2018
Emailing, Emails, Emails that Convert, marketing

Email is an important component of online marketing. And yet, there is more to email marketing than simply typing a message and sending it to the world. Why should you invest considerable effort in writing emails that convert? The worldwide number of active email accounts is expected to reach almost 5.6 […]

Today’s Pay-to-Play Social Media Advertising

Posted by Donna Amos
On February 11, 2018
digital marketing, marketing, social media, Social Media Advertising

With all the tens of millions of users with free accounts on social media, have you ever considered how these platforms are making money? Of course, the answer is advertisements – social media advertising. More free users mean more people to see paid advertising, meaning more money the platforms can […]

How to Select a Digital Marketing Agency

Posted by Donna Amos
On February 6, 2018
business, digital marketing, Digital Marketing Agency

Selecting a digital marketing agency for your business is not a trivial undertaking. You are seeking to establish a long-term relationship with a company that will design and probably implement a social marketing strategy that reveals your business to the world. That’s a big deal. Not just any company can […]

How to Use Your Book to Build Your Business

Posted by Donna Amos
On January 31, 2018
Book to Build Business, business, marketing, Marketing Strategy, publishing, Writing a book

Regardless of your particular industry, as a small business owner, writing and publishing your own book is a highly effective strategy for building your business. But writing and publishing the book is only the beginning of leveraging it as a key marketing strategy. This article is not about marketing your book […]

3 Reasons to Have an eBook to Drive Leads

Posted by Donna Amos
On January 27, 2018
Content Marketing, ebook, leads, marketing, quality leads

Businesses die without leads. Leads are air, water, all the things that are vital for survival. Without leads, your company has no prospects for selling your products or services. A steady flow of leads is key; but how to you achieve that goal? Using an eBook to drive leads is […]

Content Ideas for February

Posted by Donna Amos
On January 23, 2018
content ideas, February Content Ideas, February Holidays, Valentine's Day, writing content, Writing Ideas

February is the month of love because of Valentine’s Day on February 14. Therefore it’s a great month to write about romance and love. But you don’t have to be a romance writer to use love in your blog posts. As a business owner, you can leverage the love month […]

How to Match Social Media Goals to Business Goals

Posted by Donna Amos
On January 18, 2018
business goals, social media goals

Rare is the business today that does not utilize social media as a major aspect of their marketing strategy. While most generally agree that social media is a vital tool by which to communicate with vast audiences and potential customers, relatively few have a set of social media goals by […]

5 Elements Every Website Must Have

Posted by Donna Amos
On January 12, 2018
Elements, website, website elements

Your website is not just a digital brochure for your business. In our digital information and commerce age, a website is now your digital storefront that exists for several important purposes, including: Getting found– Your website should be optimized for search. Establishing trust– Your website is a key element to building […]

Why Should Your Marketing Mix Include Video in 2018?

Posted by Donna Amos
On December 29, 2017
Marketing Mix, Video Content, video marketing

Everyone knows that video is the perfect storm consuming social media attention in 2017. And there’s no reason to expect its demise. It follows a familiar pattern that social media users have witnessed as networks and the internet have grown more powerful. Back in 2016, Facebook CEO Mark Zuckerberg summarized […]

The Most Important Step You Can Take to Improve Sales in 2018

Posted by Donna Amos
On December 24, 2017
Buyer Personas, improve sales, Marketing Persona

When composing blog posts, I imagine writing them to Rachel, David, Bart, and Leslie. Could one of them be you? Most likely. Rachel, David, Bart, and Leslie are personas representing real people who read blogs of this type. They were created from raw data and not a few educated guesses. […]

Content Ideas for January 2018

Posted by Donna Amos
On December 20, 2017
content ideas, January Content Ideas, January Holidays

New year, new you! It’s time for making New Year’s resolutions, so why not put a solution in front of your blog and social media audiences? Can the resolutions they may consider making be helped along by what your business has to offer? How can your products and/or services improve […]

10 Steps to be Seen as an Expert in the Next 12 Months

Posted by Donna Amos
On December 16, 2017
expert

Do you think becoming an expert in your business niche requires countless thousands of hours of labor and experience? There was a time when this was the case in industry; and it may still ring true in certain pursuits. But in today’s fast-paced digital world, deliberately focusing on some basic […]

How to Do a Social Media Audit

Posted by Donna Amos
On December 11, 2017
Audit, social media, Social Media Audit

The word audit brings thoughts of taxes and the IRS and generally has a negative connotation. But, audits can be a useful tool for your business, and not just concerning finances. Have you ever conducted a social media audit? It’s a simple review of the important aspects of your social […]

5 Skills You Must Master to Sell More

Posted by Donna Amos
On December 6, 2017
marketing, sales, sales skills, sell more, skills

Sales is a tough profession. Moreover, it is currently undergoing foundational changes. Now, the buyer is in charge, overt pressure is avoided, and technology is transforming how the new sales force is conducting their profession. Only the cream of the crop in sales will survive. So how can you be […]

Pinterest Strategies for Solopreneurs

Posted by Donna Amos
On December 1, 2017
marketing, Pinterest, Pinterest Marketing

Is your brand on Pinterest? Boasting 70 million users, and a large portion of those being brands, bloggers, and businesses, Pinterest is an often under-tapped channel for social media marketing. While Pinterest offers many opportunities to expand your reach and meet your audience, it does have its own special notes and […]

How to Create a Writing Habit

Posted by Donna Amos
On November 26, 2017
Professional Writer, writing, Writing a book, writing content, Writing Habit

An old Spanish proverb speaks powerfully to the habit of writing: “Habits are first cobwebs, then cables.” How often have you began to set a regular practice of writing only to brush through the cobwebs holding you and never go back to it? Many aspiring writers struggle with this; in […]

Blogging Ideas for December

Posted by Donna Amos
On November 21, 2017
Blogging Ideas, content ideas, December

The holiday season is upon us! December is a great time of family gatherings, celebrations, gift buying, and end of year business decisions. Hopefully, most of those important strategic plans are already laid for the coming year. If not, this month is a busy time of nailing down last minute […]

The State of Mobile

Posted by Donna Amos
On November 16, 2017
marketing, mobile, mobile marketing, State of Mobile

The invention of mobile technology has taken the business world by storm. According to an article by Statista, the number of mobile phone users is estimated to rise to 4.77 billion through 2017 and will likely pass the 5 billion mark by 2019. Mobile connectivity and communication has transformed how businesses […]

How to Use Small Business Saturday

Posted by Donna Amos
On November 11, 2017
marketing, small business, small business saturday

Small Business Saturday, November 25, 2017, started as an American Express initiative to encourage consumers to patronize smaller local businesses during the holiday season. It has grown to become a major part of the three major holiday shopping days. Smack in the middle of Black Friday and Cyber Monday, since 2010, […]

Why Self-Publishing?

Posted by Donna Amos
On October 31, 2017
Book writing, entrepreneurs, Self-Publishing, writers

The booming industry of self-publishing has transitioned writers into entrepreneurs as well. Not only have you finished the great task of writing a book, or series, you now have the creative freedom to self-publish and take on the endless possibilities. Although this may seem frightening to go against the traditional […]

How to Start Writing a Non-Fiction Book

Posted by Donna Amos
On October 28, 2017
non-fiction, non-fiction book, writing

Writers of fiction in some ways have an advantage. A story forms in their creative minds, and they are able to regurgitate it onto the page or screen, arrange the pieces into a cohesive pattern, and the work is almost complete. When writing non-fiction, more effort is needed. The information […]

You Can’t Improve What You Don’t Measure

Posted by Donna Amos
On October 25, 2017
analytics, digital marketing, Measure, social media

Just because you feel better, doesn’t mean you are better. Often a circumstance may boost our confidence, but later we realize we are not where we truly want to be in life. This is especially true in digital marketing, where numerous factors can impact your success. In order to effectively […]

November Content Ideas for Blogging

Posted by Donna Amos
On October 17, 2017
blogging, November, November Content Ideas

November – fall is in full swing, colder temperatures are here, and the two busiest times of year are approaching: Thanksgiving and Christmas. Content marketing that includes Thanksgiving and Christmas themes should be in full swing. Why not share some ideas of your own or those from readers about favorite […]

Your Guide To Completely Overhauling An Online Business

Posted by Donna Amos
On October 6, 2017
online business, Overhaul

Buying an online business is the ultimate solopreneur challenge. Here, you’ve been given a (not so blank) canvas, and now it’s up to you to drive the business forwards. From branding and sales, to business growth and monetization — where do you start? Fear not: here’s our guide to completely […]

Why We Love Self-Publishing! (And You Should, Too!)

Posted by Donna Amos
On October 1, 2017
publishing, Self-Publishing, writing

The word ‘publishing’ sparks images of rows upon rows of books, stretching along loaded shelves. Bibliophiles browse manifold selections of every possible genre with wide eyes and eager wallets. When self-publishing and/or traditional publishing is mentioned, however, opinions are as strong as a bibliophile’s unwavering attraction to the printed page. […]

Fourth Quarter is Here…Are You Ready?

Posted by Donna Amos
On September 28, 2017
giveway, Marketing Strategy

Is your marketing plan ready for the fourth quarter? A strong plan will push you into 2018 with the momentum that will allow you to continue to grow. As your business enters the fourth and final quarter of the year, look back at the year’s marketing activities, evaluate the results, […]

Blogging & Content Ideas for October

Posted by Donna Amos
On September 24, 2017
Blog, content ideas, october, October Content Ideas

October means beautiful Fall leaves, falling temperatures, and Halloween! This spooky fun-filled holiday is one of the most important holidays for retail sales. Consumers seem to be quite liberal in their spending on candy, costumes, decorations, themed housewares, and more. It’s a great time to produce articles and videos around […]

15 Best Blogs to Follow About Blogging

Posted by Donna Amos
On September 21, 2017
Best Blogs, bloggers, blogging

Blogs about blogging are as numerous as blogs themselves. Everyone seems to have jumped on the blogging bandwagon and those who write about the art and science of blogging are varied and remarkable in their person as well as their writing advice. The title of this post may be somewhat […]

How to Create a Compelling Brand Story

Posted by Donna Amos
On September 16, 2017
Brand Story, Brand Strategy, marketing

Storytelling in business isn’t about your everyday ordinary yarn. Brand stories that motivate consumers reveal the unexpected, challenge action, and resoundingly strike an emotional chord within. Your brand story should be an important element of your brand strategy because it strongly influences the brand experience. It’s not just rote copy […]

15 Social Media Campaign Ideas for Solopreneurs

Posted by Donna Amos
On September 11, 2017
entrepreneurs, social media, Social Media Campaign, solopreneurs

As a solopreneur, you want to promote your business effectively on social media. But, how is the best way to do it? While consistently posting a variety of quality content on your channels is a great way to establish a presence and a following, a social media campaign can provide […]

6 Tips on How to Use Instagram for Your Small Business

Posted by Donna Amos
On September 6, 2017
Instagram, marketing, social media

When Instagram appeared in the social media pantheon in 2010, users were immediately drawn to the visual element and began sharing photos with friends and family. It currently boasts over 500 million active users and is number 4 on the most popularly downloaded app list. If you have never before […]

When Was the Last Time You Updated Old Blog Posts?

Posted by Donna Amos
On August 18, 2017
Blog Posts, New Content, Update old Blogs

Everyone has heard this objection relating to the internet: “There is just too much content out there.” The truth of that statement makes it imperative that content marketers focus on producing high-value content that provide users relevant, actionable information. With the amount of current information available in just a few […]

Deadline Looming What to write about in September

Posted by Donna Amos
On August 15, 2017
Blog Topics, blogging, content ideas, September, writing

September means cooler temperatures and a return to normal yearly routines we break from during the summer. Vacations are mostly finished and it’s back to the grind of regular work and school schedules. What are your normal routines? What happens if something or someone interrupts your routine? While some see […]

How to Use Social Media for Business

Posted by Donna Amos
On August 12, 2017
marketing, social media, social media for business

Marketing with social media is fundamentally different from conventional marketing. The depth of connections that can be made with one’s audience is far greater than it can ever be with any other medium. The very nature of influence at this level requires that values and vision be in tune. Of […]

Top Surprising Reasons Why Solopreneurship is Exploding?

Posted by Donna Amos
On August 9, 2017
business, entrepreneur, entrepreneurship, solopreneurship

Solopreneurship is growing in popularity. The ‘solo entrepreneur’ is a savvy individual who builds and runs a business single-handedly, calling all the shots alone. In this age of global connections, internet-driven money-making potential, and highly specialized work, this go-getter is able to carve out a niche in their chosen industry […]

How to Get Started Writing a Book

Posted by Donna Amos
On August 5, 2017
Book writing, write a book

Every solopreneur has a story hidden within. It may be the story of their struggle to launch into solopreneurism, or perhaps a plan to help others do the same by learning from their mistakes. If you have ever thought about writing a book for your business, the task can seem […]

6 Insanely Easy Tools for Creating Powerful Headlines

Posted by Donna Amos
On August 1, 2017
Blog, headlines

How long do you spend creating the perfect blog post? Answers vary between writers, and the discussion surrounding how much time to spend is never-ending. But, how long do you spend creating the perfect headline for your blog posts? All too often, headlines are chosen at random or from a […]

What Should I Know Before Hiring a Website Developer?

Posted by Donna Amos
On July 29, 2017
Developer, Hire a Professional, website, Website Developer

So, your business needs a website. Now what? Websites can range from overly simple to technically complicated. Few businesses possess the skills to design and develop their own website. Therefore, as with any other important business step, you need to contract a professional or team of professionals. But where do […]

Is Self-Publishing a Good Idea?

Posted by Donna Amos
On July 26, 2017
publishing, Self-Publishing, write a book, writing

In the not-so-distant past, self-publishing carried a certain negative stigma. It was viewed as only for the failed author who could not attract a publisher on merit. Moreover, hosts of ‘vanity publishers’ promoted their services to handle self-publishing for you, for a fee that you could recover after selling as […]

Which Social Media Platform for Success?

Posted by Donna Amos
On July 22, 2017
Demographic, social media, Target Audience

While many of us remember a time before smartphones, smart watches, and social media, there is a generation that has no such experience. Today the majority of adults in America have active social media accounts. We’re getting social on the highly popular Facebook and Twitter, or the picture and video […]

How Important is the About Us Page on Your Website?

Posted by Donna Amos
On July 19, 2017
About Us, Informative, website

I remember often accompanying my father when he went to transact business at a store for some service or product. My dad commonly asked lots of questions and listened closely to the answers given. He always said you could tell a great deal about a person just by listening to […]

Content Ideas for August

Posted by Donna Amos
On July 15, 2017
August, Blog Topics, content ideas

Summer is swiftly passing, but there are still plenty of opportunities to enjoy the great weather, and plenty of great summertime topics about which to write. After enjoying most of summer, reflect on what you enjoyed most and write about it. Choose five words to describe your summer and explain […]

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