Tips for Writing Good Copy for Your Website

Posted by Donna Amos
On October 13, 2018
website copy

What is good copy for your website? Many copywriters make the mistake of thinking people will actually read what they write on a website. I know; I’m a copywriter. We like to dream of dazzling web audiences with our witty jargon or educating them with our informing narratives. But experienced copywriters know, […]

Market Research Tools to Identify Your Target Market

Posted by Donna Amos
On October 7, 2018
keyword research

Market research is step-one to identifying your target market and is a vital aspect of your marketing efforts. Your target market is the users who are searching for what you have to sell; your services or products. There are many tools available to help you with this task. Here we […]

How to Prepare Now for Black Friday and Cyber Monday

Posted by Donna Amos
On September 29, 2018
black friday, cyber monday

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. If you have an online business, this may be an especially profitable time for you, too. If so, you will want to follow these suggestions to make the most of the time […]

Blog Content Ideas for October

Posted by Donna Amos
On September 24, 2018
blog content ideas

By now, fall is definitely in the air and football games are in full swing. Also, pumpkin-flavored everything is in vogue, from cereal to coffee. Fall colors are usually showing up by now in most parts of the country and many people are enjoying the last vestiges of agreeable weather […]

Books Every Solopreneur Must Read

Posted by Donna Amos
On September 22, 2018
Books, reading, solopreneurs

An important aspect of being a solopreneur and growing your own business is finding and learning from mentors. Those who have turned their solopreneur opportunity into a success possess wisdom from which we all can learn. The obstacle is actually locating and befriending a notable solopreneur or entrepreneur. Many of […]

Steps for Optimizing Your Website for Search

Posted by Donna Amos
On September 16, 2018
website optimization

Smart business owners know that everyone today uses search engines to find products and companies. Approximately 60% of all consumers search Google to find businesses, and over 80% of searches result in direct sales or visits to an actual store location. That means your company website should be optimized to […]

How to Engage Prospects with Content Marketing

Posted by Donna Amos
On September 14, 2018
Content Marketing

Digital Marketing today is about content. In general, 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending. In short, content is the currency of the online marketing realm. What exactly is content marketing? “Content marketing means consistently creating and sharing […]

How to Do Keyword Research

Posted by Donna Amos
On August 27, 2018
keywords, seo

So much hinges on the words typed into a search box. Ranking for the right keywords can make or break your business. By researching keywords and selecting appropriate ones to use in your content, you can attract hordes of potential customers to your site. Taking keyword research one […]

Blog Content Ideas for September

Posted by Donna Amos
On August 19, 2018
blog content

Spring has sprung, summer has baked, and fall is quickly approaching. Cooler temperatures mean young and old will be getting out to enjoy every bit of the outdoors they can before cold, damp weather makes us all into reclusive internet users again. That means its almost time for pumpkin-flavored everything, […]

Digital for Solopreneurs: 5 Insanely Useful Tools for a One-Person Marketing Department

Posted by Donna Amos
On August 5, 2018
digital marketing

Even solopreneurs need a marketing strategy to make sure that they can get the most out of their online business. Without a plan to promote and advertise your business, you’ll have no way to connect with your audience, drive traffic, or convert leads into sales. Of course, marketing isn’t easy. […]

How to Create an Incredible Quiz that Gets Leads

Posted by Donna Amos
On July 29, 2018
quizzes

If you’re searching for a way to increase leads and create better content for customers visiting your website or social media page, some recent case studies suggest that using interactive content can boost your click and read rates. Allowing customers to interact with your business creates a personal connection […]

Generate Sales Leads through Online Conversations

Posted by Donna Amos
On July 21, 2018
chat bots, sales

Old-school conversational selling used to mean face-to-face selling or selling over the phone (remember vacuum sales people?). Real human-to-human interaction where tone of voice, smiles, facial expressions, and gestures were all tools in the sales person’s arsenal. Older readers may still be asking, “How did I let that guy/gal talk […]

Blog Content Ideas for August

Posted by Donna Amos
On July 15, 2018
August, blogging

The end of summer is nearly here! Time for those lazy days of summer to give way to fall planning and holiday season madness. But before you get that far ahead, remember to celebrate the here and now. Enjoy the rest of the beautiful weather and plenty of cold […]

How to Use Podcasting to Grow your Business

Posted by Donna Amos
On July 6, 2018
podcasting

Though the term “content marketing” broke onto the scene sometime in the late 1990s, the practice of creating useful content for the public that indirectly benefits a business has been a popular strategy for centuries. Rumor has it that even Benjamin Franklin’s famed Poor Richard’s Almanac was such a venture, as […]

What is the Main Difference between SEO and SEM?

Posted by Donna Amos
On July 4, 2018
search engine optimization, sem, seo

Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp, especially when the terms are mistakenly used interchangeably. This shows either laziness on the part of those who juggle the terms or outright ignorance. I’ll let you decide which is worse. The point is to […]

How to Write a Great Book Cover

Posted by Donna Amos
On June 30, 2018
Books, publishing, writing

You’ve worked so hard on creating a work that people will love. Now all you need is something to convince people they should read what you’ve created. The cover of your book is the first thing potential readers see. Though creating a book cover may seem like haphazard combinations […]

Content Ideas for July

Posted by Donna Amos
On June 26, 2018
blogging, content, July

Summer heat is still growing, and tan lines are already showing – its JULY, a great month for summer celebrations and SUMMER MUSIC!! Instead of letting business create a Cruel Summerfor you, let your favorite tunes guide your writing and advertising chores this month. Sit back, crank up your […]

The First-Timer’s Guide to Start Writing a Book

Posted by Donna Amos
On June 21, 2018
authors, Books, publishing, writing

The decision to write a book is the first step, but the goal is to finish the book. It may seem overwhelming to begin this daunting task, or so exciting you don’t know where to begin. Writing a book can be compared to running a marathon. It takes some planning, […]

Entrepreneurs You Should Follow

Posted by Donna Amos
On June 12, 2018
entrepreneur

Learning from successful people is really a no-brainer. Although it is impossible to exactly duplicate another person’s success, you can glean some valuable principles that can work for anyone. Here is a list of some favorites we recommend following, including a few personal friends. Richard Bransonhttps://twitter.com/richardbranson Richard is the […]

Time for a Mid-Year Review: What’s Working and What’s Not

Posted by Donna Amos
On June 8, 2018
business review

When it comes to any type of business, the idea is to work smarter, not harder. Business owners often conduct reviews at the beginning or end of a year to ascertain how productive they have been. This is a good thing, but what about performing a mid-year review? There are […]

How to Promote Your Business with a Book

Posted by Donna Amos
On June 2, 2018
publish

In the year 1900, with less than 3,000 cars in the whole of France and the Model T Ford still more than a decade from its debut, Edouard and André Michelin published the first edition of a guidebook for motorists. The Michelin Guide contained useful information such as road maps, […]

Content Ideas for June

Posted by Donna Amos
On May 26, 2018
content ideas

School’s out for summer! Get ready to enjoy hot weather, vacations, bikinis, shorts, flip-flops, and plenty of your favorite cool drinks. And, just take a look at how families in the United States are planning to spend their summer: Over 4 in 5 parents of children younger than 18 (81%) […]

Posted by Donna Amos
On May 17, 2018
digital marketing

Let’s face it: digital media is everywhere. Today’s consumers access information any time and any place they want it. Digital media is steadily blossoming source of news, shopping, entertainment, and social interaction. You are not the only voice talking about your brand; friends, relatives, peers, and the media all have […]

Checklist for Launching Your Business

Posted by Donna Amos
On May 13, 2018
checklist, Launching your business

When inspiration hits and you have that sure-fire, guaranteed idea for a great business, what do you do next? How do you fire your boss and open your own successful enterprise? There is more involved than just ideas and theories. Launching a business is hard work and requires careful calculating […]

Posted by Donna Amos
On May 13, 2018

For years now, society has been striving to balance life and work. Professional advancement and business trips tend to steal energy from personal goals and values—and vice versa. Passion runs dry and burnout abounds. Enter Solopreneurship. These folks seem to have mastered the art of life-work balance. They set their […]

How to Develop a Content Marketing Strategy for 2018

Posted by Donna Amos
On May 9, 2018

Every business that desires to be successful is concerned with formulating the right content marketing plan. How will I create the content I need? What website adjustments must I make? What social media channels will I focus on to connect with my audience? How often will I post content to […]

What is ‘Bottom of the Funnel’ Marketing?

Posted by Donna Amos
On May 5, 2018

The common saying “life is a journey, not a destination” can also be applied to the world of sales. As you know, it can be a journey to move a consumer to a loyal customer. As a marketing funnel is designed, the top of the funnel is large and open, where […]

What is ‘Middle of Funnel’ Marketing?

Posted by Donna Amos
On May 1, 2018
marketing, Middle of Funnel, Middle of Funnel Marketing

Reaching your target audience is simply the tip of the iceberg when your goal is to make them a lifelong customer. Marketing strategies are numerous during the top of the funnel marketing campaign. Once a consumer is aware of your brand and services or products you offer, their interest transitions […]

What is Top of Funnel Marketing?

Posted by Donna Amos
On April 26, 2018
marketing, top of funnel marketing

The traditional model of the sales funnel works for marketing in all types of industry. You may have read that in a perfect business environment, we would enjoy a sales ‘cylinder’ – everyone who enters at the top becomes a customer. Alas, that isn’t so. However, with quality top of […]

Content Ideas for May

Posted by Donna Amos
On April 22, 2018
content ideas, marketing, May Content Ideas, website

May means the full onset of spring, and that means increased mobility. As warmer temperatures and dryer days become more frequent, we find ourselves getting out every chance we get. Let May be the month you do a thorough examination of your website and content to ensure everything is mobile […]

How A Marketing Funnel Works

Posted by Donna Amos
On April 21, 2018
business, marketing, Marketing Funnel

The marketing funnel is a valuable tool to help companies structure their marketing and sales efforts into a cohesive strategy that literally ‘funnels’ leads or prospects into a purchasing process. Different parts of the funnel work to move a potential customer along in this process. If you’re new to the […]

How to Research Your Book Topic

Posted by Donna Amos
On April 9, 2018
Book writing

As a small business owner, your goal is to promote your business and gain new customers or clients. To do so, you have to build a customer base through advertising. While there are many ways to advertise and publicize your company name to the community, try using your own creativity […]

Content Ideas for April

Posted by Donna Amos
On April 4, 2018
content ideas

April means Spring! And spring means…Spring cleaning! Yes, I’m sure some home spring cleaning may be necessary, but I’m talking about cleaning up your content and website. Why not do a review of how your content has performed by measuring responses, shares, retweets, and other metrics? Popular pieces can always […]

What Can You Expect from Online Advertising?

Posted by Donna Amos
On March 8, 2018
Online Advertising, online marketing, Pay Per Click, Search Engine Marketing

You may or may not be familiar with the term or concept of online advertising, sometimes called Search Engine Marketing (SEM). Other terms in use are paid channel marketing or pay-per-click (PPC) marketing. All these terms are used to describe the same concept – the practice of purchasing or “renting” […]

8 Ways You Can Make Digital Marketing Work for You

Posted by Donna Amos
On March 3, 2018
digital marketing, marketing, seo, social media marketing

Pop icon Madonna may have been “living in a material world” in 1984, but today we are truly living in a digital world. Moreover, any business that wants to succeed must give “proper credit” (see long lyrics) to digital marketing. Digital marketing is simply utilizing the worldwide digital information space […]

18 Tools Every Writer Can Use

Posted by Donna Amos
On February 26, 2018
Brainstorming Tools, Editing Tools, Multimedia Tools, planning tools, Social Media Management Tools, Writing Tools

Every writer has their favorite tools that make the process of sharing our thoughts with the world easier and more appealing. No doubt, you have your own list and have read through countless others. This list of 18 tools every writer can use highlights simple tools that practically anyone can […]

Content Ideas for March

Posted by Donna Amos
On February 21, 2018
Blogging Ideas, content ideas, Content Ideas for March, March Content Ideas

The windy days of March mean spring is in the air! Shake off the cold fingers of winter and get ready to warmer temperatures and fun celebrations. Use the suggestions below to crank up your business communications afresh with fun content ideas for march relating to your particular business niche. […]

How to Write Emails that Convert

Posted by Donna Amos
On February 16, 2018
Emailing, Emails, Emails that Convert, marketing

Email is an important component of online marketing. And yet, there is more to email marketing than simply typing a message and sending it to the world. Why should you invest considerable effort in writing emails that convert? The worldwide number of active email accounts is expected to reach almost 5.6 […]

Today’s Pay-to-Play Social Media Advertising

Posted by Donna Amos
On February 11, 2018
digital marketing, marketing, social media, Social Media Advertising

With all the tens of millions of users with free accounts on social media, have you ever considered how these platforms are making money? Of course, the answer is advertisements – social media advertising. More free users mean more people to see paid advertising, meaning more money the platforms can […]

How to Select a Digital Marketing Agency

Posted by Donna Amos
On February 6, 2018
business, digital marketing, Digital Marketing Agency

Selecting a digital marketing agency for your business is not a trivial undertaking. You are seeking to establish a long-term relationship with a company that will design and probably implement a social marketing strategy that reveals your business to the world. That’s a big deal. Not just any company can […]

How to Use Your Book to Build Your Business

Posted by Donna Amos
On January 31, 2018
Book to Build Business, business, marketing, Marketing Strategy, publishing, Writing a book

Regardless of your particular industry, as a small business owner, writing and publishing your own book is a highly effective strategy for building your business. But writing and publishing the book is only the beginning of leveraging it as a key marketing strategy. This article is not about marketing your book […]

3 Reasons to Have an eBook to Drive Leads

Posted by Donna Amos
On January 27, 2018
Content Marketing, ebook, leads, marketing, quality leads

Businesses die without leads. Leads are air, water, all the things that are vital for survival. Without leads, your company has no prospects for selling your products or services. A steady flow of leads is key; but how to you achieve that goal? Using an eBook to drive leads is […]

Content Ideas for February

Posted by Donna Amos
On January 23, 2018
content ideas, February Content Ideas, February Holidays, Valentine's Day, writing content, Writing Ideas

February is the month of love because of Valentine’s Day on February 14. Therefore it’s a great month to write about romance and love. But you don’t have to be a romance writer to use love in your blog posts. As a business owner, you can leverage the love month […]

How to Match Social Media Goals to Business Goals

Posted by Donna Amos
On January 18, 2018
business goals, social media goals

Rare is the business today that does not utilize social media as a major aspect of their marketing strategy. While most generally agree that social media is a vital tool by which to communicate with vast audiences and potential customers, relatively few have a set of social media goals by […]

5 Elements Every Website Must Have

Posted by Donna Amos
On January 12, 2018
Elements, website, website elements

Your website is not just a digital brochure for your business. In our digital information and commerce age, a website is now your digital storefront that exists for several important purposes, including: Getting found– Your website should be optimized for search. Establishing trust– Your website is a key element to building […]

Why Should Your Marketing Mix Include Video in 2018?

Posted by Donna Amos
On December 29, 2017
Marketing Mix, Video Content, video marketing

Everyone knows that video is the perfect storm consuming social media attention in 2017. And there’s no reason to expect its demise. It follows a familiar pattern that social media users have witnessed as networks and the internet have grown more powerful. Back in 2016, Facebook CEO Mark Zuckerberg summarized […]

The Most Important Step You Can Take to Improve Sales in 2018

Posted by Donna Amos
On December 24, 2017
Buyer Personas, improve sales, Marketing Persona

When composing blog posts, I imagine writing them to Rachel, David, Bart, and Leslie. Could one of them be you? Most likely. Rachel, David, Bart, and Leslie are personas representing real people who read blogs of this type. They were created from raw data and not a few educated guesses. […]

Content Ideas for January 2018

Posted by Donna Amos
On December 20, 2017
content ideas, January Content Ideas, January Holidays

New year, new you! It’s time for making New Year’s resolutions, so why not put a solution in front of your blog and social media audiences? Can the resolutions they may consider making be helped along by what your business has to offer? How can your products and/or services improve […]

10 Steps to be Seen as an Expert in the Next 12 Months

Posted by Donna Amos
On December 16, 2017
expert

Do you think becoming an expert in your business niche requires countless thousands of hours of labor and experience? There was a time when this was the case in industry; and it may still ring true in certain pursuits. But in today’s fast-paced digital world, deliberately focusing on some basic […]

How to Do a Social Media Audit

Posted by Donna Amos
On December 11, 2017
Audit, social media, Social Media Audit

The word audit brings thoughts of taxes and the IRS and generally has a negative connotation. But, audits can be a useful tool for your business, and not just concerning finances. Have you ever conducted a social media audit? It’s a simple review of the important aspects of your social […]

Page 1 of 912 3 ›»