What Role Does Infographics Play in Marketing Strategy

What Role Does Infographics Play in Marketing StrategyInfographics began making their rounds over the web a few years ago and have steadily picked up popularity. Their unique and customizable nature, combined with their stylish design make them a great addition to any marketing strategy. If you’re looking to increase brand awareness and give your company a voice and personality on the web, infographics may be just what you need. They’re proven to increase traffic, boost SEO, and help you engage with potential clients or customers.

Infographics are able to take complex information and data, and turn it into easy to an easy to understand narrative. Unique images and graphics help move the story along and keep readers engaged in whatever information you are trying to get across. Because of their visual appeal, viewers are more likely to share them over social media sites like Twitter, Pinterest, and Facebook. When you think about it, you’d probably rather look at a beautiful design than a black and white article, so their ability to go viral should be no surprise.

Creating infographics may seem like a tough challenge to take on may seem like a tough challenge to take on, but it isn’t impossible. The most important part of your infographic is the information and data you’re putting out.  While you may think that the visuals you choose would come first, they’re useless without solid information to back to them. Readers want to engage with content that they feel they can gain something from. Whether its knowledge or entertainment, they are just looking for something worthwhile.

If you want to get started on creating one of your own, check out the infographic below to get to work!

Amazing IGs

About Donna Amos

Donna Amos loves helping small businesses with marketing programs, web design, consulting and coaching.

Mobile marketing, video marketing, websites and social media are passions.

Love this quote: "Win as if you were used to it, lose as if you enjoyed it for a change."~ Golnik Eric Google Profile

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