Please Tweet if you find value.
I am consistently looking for ways I can do better. One of my focuses this quarter is increasing my following by 10%. Looking at how to do that I decided I had to get better at two things. Twitter and blogging. I am naturally a learner so I went out looking for knowledge to get better at both. I figure what good is new knowledge if you don’t share it, so I am sharing.
Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts. What we have to keep in mind is that a tweet has a short life span. Tweeting without blogging is incomplete. The conversations on Twitter are great for engagement and developing a following, but they don’t really create a lasting impression of you and your brand. A combination of blogging and tweeting can assist with a longer lasting impression, blog, and then use twitter to drive people to your blog.
Here is the key when they arrive at your blog it has to inspire them to choose to follow it, re-tweet it and comment on it. All areas I could do better at, which is why I am sharing what I have learned.
Not getting the tweets you would like on your blog posts? A tweet means that a reader shared your post with their audience. Validating that you offered something they valued. Sometimes you just have to make it easy for your readers to do so. Try adding the tweet link to your posts. Make it easy to do and more will do it. Want more re-tweets? Go here and grab the code to add to your blog posts.
Here are some other resources that can help us all get better at blogging and tweeting. So what comes first, the twitter followers or the compelling content on your blog? I say you have to work on both at the same time.
Twitter Success Tips…
Now let’s improve our blogging. Problogger made it real easy to find better blogging resources by putting them all on one page.
As with all of our marketing strategies consistency is essential for true success. Great results from Twitter and blogging requires that you do it consistently.