- Posted by Donna Amos
- On November 3, 2012
- mobile applications, mobile marketing
Mobile application development has evolved in many exciting ways over the past few decades. With new advances in technology, mobile application development has become an affordable choice for many businesses. The following guide explores the many potential uses of mobile application technology.
With the advent of affordable smart phones, many people around the world remain connected to the Internet at all times. With Android and Apple smart phone devices, it’s possible to quickly and easily look up information, send emails, check stock quotes and much more.In addition, mobile applications can be a powerful way for businesses to improve their customer tracking technology and manage their consumer brand perception.For example, smart phones can be a great way for businesses to connect with potential customers in novel ways. Companies like Yelp use the tools that are built into modern smartphones to deliver relevant and useful information very quickly and easily.
Imagine that a consumer is looking for a place to each lunch. With a smart phone, he or she opens an application that has a list of all local restaurants. With the phone’s built-in GPS receiver, it’s possible for the application to quickly and easily determine an individual’s location. Based on this information, the application can deliver a list of the closest restaurants.
Mobile applications development has evolved in many exciting ways over the past decade. While many people had reservations about the use of smart phones, they have become an invaluable part of modern life.