- On August 18, 2012
Why Should You Care? (or Should You Care At All?)
Let’s start by looking at the most important question: “WHY?”, so you can decide whether you even want to keep reading!
If you think about it, there are 2 main ways you can increase your profits: You can either
- increase turnover, or
- decrease cost of sales/expenses
So when we look at the “WHY” of doing anything on the Internet, it is with these 2 questions in mind: does Mobile Marketing (or any other Internet related activity) help increase turnover or decrease the cost of sales?
With that in mind, let’s first look at the “obvious” reasons everyone keeps telling you about:
The mobile revolution is pretty much global and it touches all customers. Over the last 5 years alone, 2 Billion new users have gone “mobile”.
It is estimated that in 2012, around 149 Million new mobile smartphones will ship in the US alone.
In other words:
Mobile phones are everywhere, and people use them everywhere.
Next week I will share how you and your business can enter the Next Marketing Frontier. I will be joining 11 other marketing experts to offer a weeks worth of expertise in different areas of business and marketing to deliver you a wide range of powerful strategies that you can implement straight away. Registration is free