How to Create a Compelling Brand Story

  • Posted by Donna Amos
  • On September 16, 2017
  • Brand Story, Brand Strategy, marketing
Storytelling in business isn’t about your everyday ordinary yarn. Brand stories that motivate consumers reveal the unexpected, challenge action, and resoundingly strike an emotional chord within. Your brand story should be an important element of your brand strategy because it strongly influences the brand experience. It’s not just rote copy […]
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6 Tips on How to Use Instagram for Your Small Business

  • Posted by Donna Amos
  • On September 6, 2017
  • Instagram, marketing, social media
When Instagram appeared in the social media pantheon in 2010, users were immediately drawn to the visual element and began sharing photos with friends and family. It currently boasts over 500 million active users and is number 4 on the most popularly downloaded app list. If you have never before […]
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How to Use Social Media for Business

  • Posted by Donna Amos
  • On August 12, 2017
  • marketing, social media, social media for business
Marketing with social media is fundamentally different from conventional marketing. The depth of connections that can be made with one’s audience is far greater than it can ever be with any other medium. The very nature of influence at this level requires that values and vision be in tune. Of […]
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How to be Successful with Retargeting Ads

  • Posted by Donna Amos
  • On July 5, 2017
  • marketing, retargeting ads, small business
Anyone who spends any time browsing or shopping on the internet has experienced it. Out of curiosity, you perused several pages of products on a website. Just window shopping at the time, no purchase was made and you ventured away onto another site, or maybe just wandered over to check […]
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Is It Important To Have A Website If You Have A Facebook Page?

  • Posted by Donna Amos
  • On June 21, 2017
  • facebook, Facebook vs. Website, marketing, social media, website
There is no doubt that a strong digital presence is vital for business in our world today. The differences of opinion arise when discussing how and where to maintain that digital presence and how much to spend on maintaining it. Options and opinions are legion, and each one is backed […]
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Content Ideas for March/April

  • Posted by Donna Amos
  • On March 3, 2017
  • Blog, content ideas, marketing
We are already firmly into the month of March, so let’s explore some different ideas for blog content to be used in March and April. Both the normal nationally recognized holidays and some just for fun are always great sources of inspiration. How can you connect each particular holiday to […]
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How to Use Facebook Messenger Ads

  • Posted by Donna Amos
  • On February 9, 2017
  • advertising, facebook, Facebook Messenger, marketing
So you have a business that you need to start marketing, you may not know where to start. Facebook released a new feature where you can create an ad that will appear on Facebook Messenger, one of their most popular apps. This new market means plenty of new customers you […]
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Marketing Trends Solopreneurs Should Be Aware of for 2017

  • Posted by Donna Amos
  • On January 6, 2017
  • 2017, marketing, social media
Online marketing (and, in turn, how it affects print marketing) can be a tricky world to begin to learn – there are many players, both large and small, hungry to take your money and advertise your services, products, books or ideas – so let’s take a look at some of […]
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10 Step Strategy to Personal Branding for Solopreneurs

  • Posted by Donna Amos
  • On September 12, 2016
  • marketing, personal brand, personal branding, social media
Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is […]
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6 Simple Ways to Vamp Up Your Social Media Profile

  • Posted by Donna Amos
  • On September 5, 2016
  • brand, business, marketing, social media, Social Media Profile
The business world moves at a very quick pace. There are many factors that contribute to a business’ success, but marketing is always a huge one. Social media marketing is a key component to building a brand, making your business more accessible, and keeping up client interaction. Here are some […]
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Search Engine Marketing Strategies

  • Posted by Donna Amos
  • On February 2, 2013
  • marketing, Marketing Strategy, Search Engine Marketing, Search Engine Marketing Strategies
It’s yet another new year where many of us make long lists of the things that we intend to do by the end of the year. Call them New Year resolutions or simply your yearly goals the name used adds no specific value. What matters is the ability to achieve […]
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No Don’t!

  • Posted by Donna Amos
  • On November 17, 2012
  • Integrated Marketing Communications, marketing, Marketing Efforts, Marketing Your Business, Your Marketing Efforts
Stop Marketing Your Business. A little dramatic I know, but I have seen this happen so many times. Thanksgiving approaches and small business owners let up.  They practically shut down until January 2nd. This is such a huge mistake.  Now is the time to push harder.  If you stop now […]
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Why Be a Good Storyteller?

  • Posted by Donna Amos
  • On August 13, 2011
  • marketing, solopreneurs, storytelling, target market
As business owners, we all have a story to tell. Why we are in business, what it means to us and what experience we want to deliver for our clients or customers? Very often, we get caught up in the notion that we must be good marketers and we head […]
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What Comes First the Twitter Following or the Blog

  • Posted by Donna Amos
  • On February 27, 2011
  • Blog, marketing, solopreneurs, twitter
Please Tweet if you find value. I am consistently looking for ways I can do better. One of my focuses this quarter is increasing my following by 10%. Looking at how to do that I decided I had to get better at two things. Twitter and blogging. I am naturally […]
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StoryTelling Helps Solopreneurs Sell

  • Posted by Donna Amos
  • On September 20, 2010
  • marketing, sales, solopreneurs, story telling
Storytelling Storytelling is an art and one that will help you sell your services. Use stories to express these points about your business. The target market: WHO were you serving? The problem you solved: WHAT was your client’s dilemma? The solution you delivered: HOW did you help the client overcome […]
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Solopreneurs Planning for 2010

  • Posted by Donna Amos
  • On November 21, 2009
  • Business planning, marketing, planning process, solopreneurs, thinking big
Are you preparing for a fabulous 2010? I thought I would share my planning process maybe it will help you think bigger.  Every quarter I look at my business and determine where I want to get better.  I ask myself two questions.  What can I do better? How can I […]
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How Important is Consistency in Your Marketing?

  • Posted by Donna Amos
  • On July 30, 2009
  • consistency, marketing, sales, simple marketing pro, solopreneurs
What I know from experience is, that consistency is key in your marketing strategies. Statistics from the Association of Professional Salesmen and the National Sales Executive Association show that the majority of sales are made from the 5th through the 12th contact! Here is the data they have compiled about […]
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Scholarship to Year Long Coaching Program

  • Posted by Donna Amos
  • On April 7, 2009
  • coaching, marketing, obstacles, sales, scholarship
You Could Get More Than $1500 Worth of Coaching and Products From Me Keep Reading to Discover How… Ask yourself, “If every major obstacle in my business suddenly vanished — right now, today — what would my life be like in a month? In two months? On New Year’s Day, 2010? […]
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Are You New to Blogging?

  • Posted by Donna Amos
  • On April 1, 2009
  • blog traffic, blogging, jump start, marketing, wordpress
Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and […]
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Shiny Penny Syndrome

  • Posted by Donna Amos
  • On March 17, 2009
  • marketing, shiny penny, solopreneurs, strategy, syndrome
Do you have the shiny penny syndrome? It is difficult to stay focused when you are struggling. The most important thing you can do for your business is create a strategy for filling your pipeline with prospects. Looking for a great marketing strategy? Check out my Worskshop E-course microsoft office […]
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Don’t Just Survive But Thrive

  • Posted by Donna Amos
  • On October 30, 2008
  • economy, growing, learning, marketing, marketplace, selfcare, solopreneurs, survive, thrive
Now is not the time for solopreneurs to pull back and stop marketing themselves. That is what a lot of folks will do out of fear, and the results will be devastating. This is the time to get focused and market yourself even more. Because many will pull back you […]
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How is Your Sales IQ?

  • Posted by Donna Amos
  • On October 8, 2008
  • IQ, marketing, numbers, sales
Every business must know their numbers. That doesn’t mean you must be a math wiz, it means your sales numbers. Do you know how contacts you must make to create the pipeline of prospects necessary to sustain your income at a healthy level? A couple of examples: 1. You generate […]
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Tips for Successful Marketing

  • Posted by Donna Amos
  • On October 4, 2008
  • Blog, john cow, marketing, self promotion, startup nation
How often have you started a marketing campaign only to give up in a few weeks because you did not experience immediate results?  I have watched many solopreneurs give up too soon.  I had one client say why would I continue to blog when no one is reading?  Of course […]
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Business Tool to Measure Your Progress

  • Posted by Donna Amos
  • On September 15, 2008
  • back links, Blog, goal, marketing, no cost marketing, prospecting, seo, solopreneurs, strategies, traffic, website
If you have a blog or website or both it is important to have back links to your site. The search engines look upon you favorably if others are linking back to you. It is an important part of your job as a business owner to make sure you spend […]
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Solopreneurs Want No Cost Traffic

  • Posted by Donna Amos
  • On August 28, 2008
  • Blog, marketing, no cost marketing, prospecting, solopreneurs, strategies, traffic, website
Powerful, Proven Techniques to Build Your Website Traffic and Make More Sales This is a shameless plug for an upcoming workshop.  I don’t typically do this but wanted to get the word out quickly. Marketing Strategies Good marketers measure everything. Specifically they measure what activities are creating the traffic they […]
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Do You Squidoo?

  • Posted by Donna Amos
  • On August 26, 2008
  • lens, marketing, procrastination, social marketing, social websites, squidoo, time
What an interesting social website.  I had heard the name referred to often but had not actually ventured over to www.squidoo.com until today.  I think it could become addictive.  I will warn you not to go unless you have some time to explore and begin building. I created my first three […]
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Shameless Marketing

  • Posted by Donna Amos
  • On July 28, 2008
  • belief, entrepreneur, faith, marketing, shameless, solopreneur, strategies, value
Solopreneurs sometimes find it difficult to sell themselves.  There can be a fear associated with being rejected and taking that “NO” personally.  In reality that “NO” is more about the prospect and much less about us.  You must have enough faith in yourself to know that you bring incredible value to those […]
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Article Marketing – How to Come Up With Topic Ideas

  • Posted by Donna Amos
  • On July 10, 2008
  • article marketing, marketing, sales, solopreneur, writing
Article Marketing – How to Come Up With Topic Ideas By Crystal Smith In my work I write frequently about the use of article marketing as an online lead generation strategy. Well-written articles draw attention and visits to your Website. With article marketing, the importance of the volume and frequency […]
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Top Three Mistakes for a Solopreneur Start-Up

  • Posted by Donna Amos
  • On June 24, 2008
  • Business start up, home based, marketing, mistakes, prosperity, sales, solopreneur, strategy, systems, training
You have decided to hang your shingle out and start your own business.  You are so excited, you ordered business cards and stationary, maybe even put up your first website.  Then you placed your first ad on the internet or your local newspaper and you waited for your customers to […]
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