- Posted by Donna Amos
- On February 2, 2013
- marketing, Marketing Strategy, Search Engine Marketing, Search Engine Marketing Strategies
It’s yet another new year where many of us make long lists of the things that we intend to do by the end of the year. Call them New Year resolutions or simply your yearly goals the name used adds no specific value. What matters is the ability to achieve the goals, objectives, resolutions set out.
Most of us are looking for ways to grow our business. Are you using what you achieved the previous year to spur the intent to achieve more this year? This means you have to know what you achieved in 2012. A previous mentor use to say “inspect what you expect” another way to say it is if you want to improve in any area you must measure your results.
To grow your businesses profitability you need a plan with concrete marketing strategies. A good product or service that is not supported by good marketing may never see the light of day. How well you market your products and/or services will determine how well you will do in the market.
We have come to the point that regardless of what you offer you must have a marketing platform on the web, what strategies are you using to market your services/products? You’re probably using some of the most commonly used marketing techniques on the web, such as Search Engine Marketing Strategies, Social Media tools and email marketing.
Search Engine Marketing (SEM) is one strategy that you cannot do without. Even a brick and mortar business needs the use of SEM to drive that online traffic into their offline business. This technique will entail the use of appropriate keywords to increase your website’s relevance in search engines, but that is just the beginning. This is the kind of task that you may find difficult to do without an expert’s assistance.
Regardless of whether you hire an expert or do them yourself, the following key things need to be performed;
- Analyze the Market: In the analysis look at several aspects concerning the market including; the market size, the market trends, market positioning for your website and products.
- Analyze your Competitiveness: In the analysis your ability in the search marketing space should be looked at in comparison with your competitors.
At the end a tailor made plan that will involve the use of any or a combination of the following three SEM strategies may be implemented:
- Search Engine Optimization (SEO) through unique consistent content,
- Pay Per Click (PPC) Advertising, and
- Paid Inclusion in Search Engines
But did you know that what makes the difference between success and failure in the use of these marketing strategies is the ability to differentiate your business? Creating a unique identity for your business using these techniques is what counts here. Today that means creating unique content on your website.
Finally, stay ahead of the competition by adapting to the changing technologies well before your competitors. Your SEM plan is not cast in stone, change it to adapt to the ever changing market.
Search Engine Marketing Strategies are different today than they were even a year ago. Over the past two years, Google has been slowly shifting towards a new way of ranking sites – a system based on popularity more than clever tactics. Using social recognition to determine if a website is more relevant than another. Google rewards quality and relevancy. With that being said, if this has been helpful please click the Google + or share on Facebook. J