As a solopreneur deciding on your businesses name can be exhausting. When I began my coaching practice in 2000 I used the url life coaching.cc but really used my name Donna Amos. Then I switched to Infinite Possibilities Coaching which I used again in combination with my name, I think this was because I was uncertain if I wanted to be the brand or I wanted it to be something different. (Then another coach a few years ago began using the same name, I could go after her, but not worth the energy.) As my business evolved and I added a full service online marketing agency that was focused on helping solopreneurs, Solopreneur Solutions because the face of the business because I felt that the coaching practice and the agency could all fit under that umbrella, today I am still happy with that decision, but it took several years to get there.
This week I met with a new client that is in the process of naming his business and it triggered me to think about my process. After a little research I discovered five blog posts that I believe are helpful in working through the process of naming your business.
This first one is as entertaining as it is helpful.
Naming your business can be an incredibly daunting task. You want something unique, but not difficult to remember. You want something that stands out, and something that’s easy to spell. More than that, you want something;…