Online marketing (and, in turn, how it affects print marketing) can be a tricky world to begin to learn – there are many players, both large and small, hungry to take your money and advertise your services, products, books or ideas – so let’s take a look at some of the more popular marketing trends to watch out for in 2017, so that we can begin to conceptualize our plan of attack when it comes to where to spend our hard-earned marketing dollars (or even how to better use the data we’ve already been collecting throughout various channels and how we can capitalize on all that information).
The information in this short article is meant really to stimulate your ideas and hopefully allow you some thoughtful approaches to begin your own research into the various methods of marketing we look into – if we were to write a comprehensive guide for each of the aspects of marketing we touch on, we’d have an exhaustive task ahead of us that not many people would have the time to read! We wholly encourage you to do proper research and find what kind of marketing will work best for your service, product or brand.
Articles and Polls
1- Content Marketing
Specifically, there was a war between Kellogg’s and Breitbart.com – where Kellogg’s pulled advertising because of some political motivations that the latter held with the recent American election, that Kellogg’s didn’t agree with.Breitbart – geniously – initiated and nurtured a #DumpKelloggs campaign that took the internet by storm. What’s not important for our thoughts today are the political motivations behind this entire altercation, but actually the statistical growth among the audience of Breitbart.com was significantly higher than almost any other media site during the election – which means that, while Kellogg’s was able to follow up the Twitter storm and stories and most major publications with some press releases or a publication in the Wall Street Journal, Breitbart experienced significant growth through a perfectly executed content marketing campaign.
What we can learn from this is that if a media outlet can initiate this much outrage across the Twittersphere and the rest of the internet, the only way for brands and players to be safe from these kinds of attacks is to build their own massive, loud and loyal audiences in order to counter-attack these kinds of outbursts – and we’ll probably see the internet alive with many competing thoughts as these types of altercations continue and grow in the near future.
2- Big Data
3- Marketing Automation
4- Mobile Marketing
5- Social Media Marketing
You can even be very, very – actually, incredibly – granular in who you choose to display ads to on these networks, as they’ve worked diligently at already segmenting their audience for you to choose exactly who you want to reach.Forbes magazine released an article (note there are many other trends in the original article, should you wish to read it) listing the top five trends to be aware of as:
1- Interactive Content
2- Influencer Marketing
We all know that the most popular celebrities and even internet-bred celebrities are making at least a part of their living by sharing, promoting and showcasing content that they feel aligned with and pays the right price. What’s more is that huge companies have been making a point in recent month of literally just buying up an entire social media following – through famous people’s efforts to collect them all – and using that social media following to their own advantage, in exchange for a pile of cash.
This is because influencer marketing – or, rather, when we’re told one idea, brand or product is great by someone we inherently trust (and that loads of us inherently trust) – is a tried and true method of increasing conversions and ROI on marketing campaigns.
3- Mobile Video
As we mentioned in our last roundup of top five areas of marketing growth in 2017, mobile is a huge market and one that needs newer and more engaging and interactive methods of capitalization. Mobile Video presents a huge opportunity in that your ROIs will be significantly higher should you know that, before someone clicks on your video and you pay for the interaction, they’ve likely seen most or all of the video first – ensuring they’re already engaged and more willing to spend or learn more about your service, product, brand or offering. What’s even more important is that if they’ve watched your video on a mobile device then chances are you’ve had their complete and undivided attention throughout the length of the viewing – vs. desktop video, where someone may have half-heard your video play while they were busy with some other task.
When we refer to chatbots that will have a huge and lasting impact on marketing, we mean like the ones that Facebook has been dumping millions into (did you or a Facebook user you know, for instance, get told to have a pleasant and sunny day recently? Or even to enjoy the holiday season?).The trick is to create unique, interesting experiences for your myriad users or customers while limiting the amount of actual people-time that goes into creating those interactions – adding value while saving money..
All in all, there’s a lot to consider when we try to first identify and then begin to learn about the most popular marketing trends for 2017. There are conflicting opinions from various sources – but it’s important to know that, with the proper amount of research, one can find the exact right method of approach for their brand or product and begin to capitalize on new, emerging, or just renovated ideas that will turn our marketing dollars into conversions.
Whatever your ultimate goal may be – conversions, brand awareness or maybe even just to make people in your local area that much more enthused with your local business through some local marketing online – there are any number of factors that can play into your success. Best of luck, and we hope this article was both illuminating and informative! Be sure to check back often as we have more educational and helpful articles to illustrate the complexities of online marketing.