Handling SEO After Penguin 2.0

 In Blogs, RSS and Podcasting, Online Business, Promotion and Marketing, strategy

PenquinIt is official now, you are not the only one who is facing a challenge in this post Penguin 2.0 period. This update was first announced in late April and it caused a stir among Internet marketers and small business owners like you and I. Many webmasters became victims of this update whose aim was and still remains to reduce web spam through backlinks.

Many sites got slapped and lost their good ranking immediately after Penguin 2.0 was officially released. Were you one of those people whose sites where adversely affected by this? You could be an innocent webmaster, you probably never got involved in black-hat SEO tactics or bought links but all the same you paid the ultimate price after the update’s release.

Your site may have never recovered from the drop. Recovery is easy, you only need to get in line with Google’s best practices and surely you will be on your way back to the top!

Well that is easier said than done. Possibly the easy way to crawl back to the top is to hire SEO specialists to drive your campaign. But here is the real deal, it is no secret that Google is out to ensure users get a great experience. Experience for your site’s visitors is basically measured in terms of the quality of your content.

For those who feel like they are being penalized unfairly, how about submitting a reconsideration request? Yes a reconsideration request can get you back at the top. But just before you get excited, how about looking at your backlink profile first? Cleaning up your backlink profile then submitting the request using Google Webmaster Tools is the best way to go about this particular exercise.

Google will get back to you with a response, they will disclose whether your site was manually penalized or not. In the response you will also get information directing you on the best course of action to take next.

Contrary to popular belief, you do not need to have thousands of backlinks for a high ranking. What if you could spend your time in establishing high quality backlinks? Quality backlinks from authority sites are more important and they will never get you penalized – not today, not ever!

How you manage your SEO strategies matters today more than ever before! Well, you should be aware of this not-so-interesting fact bearing in mind you have first hand experience. Stop or avoid at all cost the temptation to perform onsite over optimization. Stuffing your pages with keywords is detrimental, just make them look more natural and use related words to avoid keyword/keyphrase stuffing.

To a large extend what you and every other person with a web presence needs to do is to stop chasing the algorithm as new updates come up and get to creating more compelling content. Quality content will attract more organic links and social interactions reducing web spam. As a result your site will enjoy greater popularity and better ranking.

# Bonus Tip: Google owns YouTube, well optimized videos will rank further than other websites on Google. This is the time for you to setup a YouTube channel for your business and use it to upload your optimized videos.

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