Guy Kawasaki’s The Art of the Start 2.0

art of the startRecently I finished Guy Kawasaki’s newest updated The Art of the Start. This new updated version is a comprehensive guide for entrepreneurship based on experience and not theory. It contains so much information it is like turning on the fire hose. After reading on my Kindle I also purchased the audio version to listen to while driving, it helped to absorb the massive volume of information. He gives actionable advice with exercises throughout the book.

I don’t believe this is simply a book for startups but for every entrepreneur as a refresher and I found it could help identify roadblocks that I was in denial of.

Guy covers ever aspect of business from raising funds to bootstrapping and pitching your business. I personally have not experienced raising funds but I watched my son go through the process of pitching and fund raising and recognized a lot of what Guy explains.

How to effectively build a team and partnerships. I specifically appreciated the section on evangelizing and socializing.

I can tell you if you are looking for the easy answer for launching and growing a new business this book is not it. Guy is quite honest about the work involved in starting a business. He takes you from launching to developing your business into a fully functioning company with a strong foundation.

I believe the most important chapter was the last “The Art of Being a Mensch”. Guy suggests that we should aspire to more than just making money, I agree. I have always believed what we give away comes back to us. Being a good person, doing what’s right and helping others…great take away.

About Donna Amos

Donna Amos loves helping small businesses with marketing programs, web design, consulting and coaching.

Mobile marketing, video marketing, websites and social media are passions.

Love this quote: "Win as if you were used to it, lose as if you enjoyed it for a change."~ Golnik Eric Google Profile

Comments

  1. Hi Donna,

    The thing I dig about your review and Guy is that he’s the ideal example of someone who generated tons of good karma. Look at his life. The man is wealthy and famous, and it’s obvious his focus was on putting in the time to make a huge difference in people’s lives. That’s the thing; make your goals bigger than money.

    I always set out to free people, with anything I do, because it’s more enjoyable and fulfilling versus trying to stack that paper lol…..thanks much Donna, fab review.

    Ryan

    • Ryan, I agree completely. I get much more fulfillment when I have helped someone else without any expectation of them doing something in return for me. I believe that approach is why I am blessed.

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