Creating Compelling Content that Attracts an Audience

compelling content I believe the rules are always changing, how we attract a following and build our businesses is a constant moving ball. I have often heard that “content is king” I don’t know if I buy that. I believe it is the quality of that content. I find it difficult to create constant content for myself because I am always concerned about the quality.  However, I do it for clients every week.

This week I wanted to share with you four posts concerning content that I have found valuable. I would love to hear your thoughts on content and audience.

10 Ways Specificity Helps You Build a Profitable Audience
by Kelton Reid @ Copyblogger

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

12 Flavors of Content To Attract Your Audience
by Lisa Barone @ Outspoken

There aint no hiding now, kids. Hubspot spread the word that there are now more companies blogging than there are companies not blogging.

The “5 A” Framework for Content Marketing Success
by Brian Clark @ entreproducer

When I started doing what we now call online content marketing (back in the ancient 1990s), I didn’t have a nice tidy framework to guide me. Mostly, I screwed up a lot and learned a little.

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
by Brian Clark @ Copyblogger

Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

Okay, what about you, how do you stay on top of quality content creation in your business?  Last week Google announced 50 changes to their search algorithms.

Freshness is a major focus for this months update. The algorithms that detect freshness have been tweaked to be able to better detect fresh results. Another modifier has been added that will prevent freshness from being added to low-quality content and therefore keep it from flooding result pages by taking advantage of the freshness signal. Learn more

This is just one of the reasons we have to stay on top of our content creation.

 

About Donna Amos

Donna Amos loves helping small businesses with marketing programs, web design, consulting and coaching.

Mobile marketing, video marketing, websites and social media are passions.

Love this quote: "Win as if you were used to it, lose as if you enjoyed it for a change."~ Golnik Eric Google Profile

Susan says:

Great posts, thank you! I agree I think quality is more important than quantity!