- On December 9, 2012
- b2b marketers, Brightcove, Business Marketing Plan, content creation, Content Marketing, Marketing Institute, marketing plan, marketing statistics, Marketingprofs, The Marketing Plan
Today content creation must be an important piece of every businesses marketing plan. There was a recent study completed about B2B Content Creation and a report that is useful for marketers. As a solopreneur you may not see yourself as a marketer but this information will be as valuable to your business as any big brand.
Content Marketing Institute and MarketingProfs partnered with Brightcove to research and produce a very useful report for North American marketers. The complete report is embedded below but if you want to quickly see the facts you might want to click over to TopRank where Lee Odden pulled 100 statistics from the report.