Writing a Book May Be the Best Content Marketing Strategy

  • Posted by Donna Amos
  • On May 24, 2017
  • 0 Comments
  • Content Marketing, write a book, Writing a book
One-hundred-forty-four. That’s how many times Jack Canfield’s first “Chicken Soup for the Soul®” book got rejected. A lackluster beginning for a guy who ultimately went on to sell more than 500 million copies of his books worldwide. So how did Canfield turn things around? He finally started thinking about book […]
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Tips For Creating Great Content For Live Stream

  • Posted by Donna Amos
  • On May 10, 2017
  • 0 Comments
  • Creating Content, Live Video, Streaming
Thinking of live streaming but don’t know where to start? In this article, we will share our best expertise through the top 10 tips for creating great content for your live streams. 1. Promote! The most important thing to keep in mind before you “go live”, is to make sure […]
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Content Ideas for June

  • Posted by Donna Amos
  • On May 6, 2017
  • 0 Comments
  • Blog Ideas, content ideas, June
June means the kids are home from school and summer is in full swing! Before things get too busy for blog content planning, use these ideas to spark your creativity and get your blogs written in advance. Then lie back and enjoy the sunshine and fresh summer air! Summer content […]
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5 Ways Small Business Can Use Facebook Live

  • Posted by Donna Amos
  • On April 25, 2017
  • 0 Comments
  • facebook live, live stream, social media
Live streaming on social media is quickly becoming the next big thing for businesses of all sizes. As a way to personally connect with your fans and followers on that particular social media network, live streaming allows you to answer questions, share insights and give your audience an inside look […]
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7 Things You Must Know About Social Media and Millennials

  • Posted by Donna Amos
  • On April 20, 2017
  • 0 Comments
  • Millennials, social media
Marketers are no strangers to the power of social network and the impact it has on millennials’ buying decision. Packed with the collective purchasing power of $200 billion, they are definitely an attractive market for businesses of all sizes. Generation Y is considered a coveted market segment for all the […]
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Use SWOT to Determine When and What to Outsource

  • Posted by Donna Amos
  • On April 14, 2017
  • 0 Comments
  • entrepreneur, Outsource, solopreneur
If you are a solopreneur, it probably means that you like to be independent. There are many pluses to being independent. There are also some major downsides. One of the most important things to get if you are an independent business person is when you should get help for tasks […]
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What is a SWOT Analysis?

  • Posted by Donna Amos
  • On April 11, 2017
  • 0 Comments
  • business, swot, swot analysis
Let’s start at the beginning. What does SWOT even stand for? Why should one use a SWOT analysis in the first place? Well, SWOT stands for: strengths, weaknesses, opportunities and threats. If you have decided to start up your own business and need somewhere to start, a SWOT analysis is […]
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New features on Instagram

  • Posted by Donna Amos
  • On April 4, 2017
  • 0 Comments
  • Instagram, New features, social media
For solopreneurs who are looking to get into Instagram’s new features such as stickers and live video, the time has never been better to get started. This is a super popular platform that allows people to connect in ways they never did before. This means that you, as a small […]
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Content Ideas for March/April

  • Posted by Donna Amos
  • On March 3, 2017
  • 0 Comments
  • Blog, content ideas, marketing
We are already firmly into the month of March, so let’s explore some different ideas for blog content to be used in March and April. Both the normal nationally recognized holidays and some just for fun are always great sources of inspiration. How can you connect each particular holiday to […]
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Steps to a Brand Makeover for Solopreneurs

  • Posted by Donna Amos
  • On February 15, 2017
  • 0 Comments
  • Brand Makeover, solopreneurs
Is your brand just not picking up? You’re doing everything you have to do–you’re making blog posts, you’re promoting them on social media, you’re doing what solopreneurs are supposed to do. But still, it’s just not taking off. Well, the problem might not be as difficult as you think it […]
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How to Use Facebook Messenger Ads

  • Posted by Donna Amos
  • On February 9, 2017
  • 0 Comments
  • advertising, facebook, Facebook Messenger, marketing
So you have a business that you need to start marketing, you may not know where to start. Facebook released a new feature where you can create an ad that will appear on Facebook Messenger, one of their most popular apps. This new market means plenty of new customers you […]
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February Content Ideas to Fall in Love With

  • Posted by Donna Amos
  • On January 30, 2017
  • 0 Comments
  • content ideas
January is already pretty much behind us, which means February is pretty much here — and that means you need to start thinking about your content marketing efforts for the month! Fortunately, there are some really great sources of inspiration that you can use to turn out some amazing content. […]
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5 Tips for Marketing Your Book

  • Posted by Donna Amos
  • On January 17, 2017
  • 0 Comments
  • Market Your Book, online marketing, social media
As a 21st-century business owner, marketing your book cannot be done effectively without the use of online resources. The following online resources represent the best ways to accomplish the task. Facebook Facebook, the social media site founded in 2004 by Mark Zuckerberg, has more than 1.50 billion active users. It […]
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5 Ways Writing a Book Will Support Your Business

  • Posted by Donna Amos
  • On January 11, 2017
  • 0 Comments
  • networking, Opportunity, write a book
You have probably noticed that a lot of business leaders and solopreneurs have started to write their own books. Some of their books even land on the New York Times Bestseller’s List. Writing a book and publishing it isn’t easy, but you can make yourself stand out from competitors if […]
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Marketing Trends Solopreneurs Should Be Aware of for 2017

  • Posted by Donna Amos
  • On January 6, 2017
  • 0 Comments
  • 2017, marketing, social media
Online marketing (and, in turn, how it affects print marketing) can be a tricky world to begin to learn – there are many players, both large and small, hungry to take your money and advertise your services, products, books or ideas – so let’s take a look at some of […]
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New Year, New Content Ideas for Your Blog

  • Posted by Donna Amos
  • On December 29, 2016
  • 0 Comments
  • content ideas
The new year is almost here! And in honor of that, we’ve got some fresh new blog content ideas for you to write about. As always, it’s a great idea to draw inspiration from the calendar itself — and yes, that means cashing in on the tradition of New Year’s […]
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Get Into the Holiday Spirit with December Content Ideas

  • Posted by Donna Amos
  • On December 8, 2016
  • 0 Comments
  • content ideas
December is a busy month, and as such it’s easy to fall behind in content creation — and with all the hustle and bustle you might even find yourself at a loss for ideas. The holidays themselves are a great source of inspiration, but not the only source you can […]
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What You Should Know About Google’s Possum

  • Posted by Donna Amos
  • On November 22, 2016
  • 0 Comments
  • Google's Possum
Google makes regular updates to its algorithms. Sometimes, these updates have a negative effect on how sites are ranked, and at times, they mean better visibility for other sites. Google’s new update to its algorithm is no different. Solopreneurs especially need to learn how it will affect them. Since Google’s […]
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Best Solopreneur Posts of the Month

  • Posted by Donna Amos
  • On November 14, 2016
  • 0 Comments
  • social media, solopreneurs, success
One way to get a feel for what everyone’s thinking online is to look at the best social media posts in the past month or so. There’s no doubt that October and November have brought a wealth of information about the popular concept of running a business alone, and tons that […]
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7 Habits of Successful People You Can Use For Your own Growth

  • Posted by Donna Amos
  • On November 7, 2016
  • 0 Comments
  • success habits
Have you ever wondered what’s behind the success of some of the world’s most iconic leaders? It doesn’t take much to find articles about the daily routines of top executives, politicians, and celebrities — all spawned from a desire to know what makes them different from everyone else, in hopes […]
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Content Ideas for November

  • Posted by Donna Amos
  • On October 26, 2016
  • 0 Comments
  • content ideas, November
Ahh, November. It’s the calm before the storm that is the holiday season, a chance to enjoy the last vestiges of fall before the leaves fall off the trees and the weather turns too cold to want to stay outside for very long (if you live somewhere where the seasons […]
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Solopreneurs – Learn to Curate Content Effectively

  • Posted by Donna Amos
  • On October 17, 2016
  • 0 Comments
  • content
Curation occurs when you take content from several sources and bring it together in one place for your audience. The result is information-packed content that remains highly shareable on social media. Curated content can boost your sales and brand awareness and help you build relationships with industry influencers. Incorporating curation […]
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8 Awesome Web Design Resources to Get the Most out of Your Website

  • Posted by Donna Amos
  • On September 30, 2016
  • 0 Comments
  • web design
You could write entire books about Web Design and still only scratch the surface. But if you don’t have an unlimited amount of time to become an expert in web design, you can check out these great resources for a quick primer on some of the hottest topics.  12 of […]
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Content Idea Roundup: October

  • Posted by Donna Amos
  • On September 27, 2016
  • 0 Comments
  • content ideas, october
Finding ideas for content can be a challenge sometimes! It’s easy to get stuck in a rut, to feel at a total loss for what to write. In those moments, it’s important to look around and see what’s going on — find some inspiration in what’s happening in the rest […]
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Creating Effective Headlines and Titles for Solopreneurs

  • Posted by Donna Amos
  • On September 22, 2016
  • 0 Comments
  • effective titles, headlines, titles
Viral media mogul Peter Koechley knows the importance of a good headline. His tests show online traffic to content on his popular website Upworthy can vary by as much as 500 percent depending on the headlines. “The headline is our one chance to reach people who have a million other […]
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10 Step Strategy to Personal Branding for Solopreneurs

  • Posted by Donna Amos
  • On September 12, 2016
  • 0 Comments
  • marketing, personal brand, personal branding, social media
Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is […]
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6 Simple Ways to Vamp Up Your Social Media Profile

  • Posted by Donna Amos
  • On September 5, 2016
  • 0 Comments
  • brand, business, marketing, social media, Social Media Profile
The business world moves at a very quick pace. There are many factors that contribute to a business’ success, but marketing is always a huge one. Social media marketing is a key component to building a brand, making your business more accessible, and keeping up client interaction. Here are some […]
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11 Content Marketing Myths You Need to Stop Believing

  • Posted by Donna Amos
  • On August 29, 2016
  • 0 Comments
  • business, Content Marketing, goals, martketing, myth
The buzz word in advertising today is content marketing, and for good reason – the online world has quickly become the main media and advertising delivery method of the 21st century. Unfortunately, a lot of myths have sprung up around content marketing and you don’t want these to hold you […]
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Social Media Hacks and Tips for Solopreneurs

  • Posted by Donna Amos
  • On August 20, 2016
  • 0 Comments
  • social media
When you’re a solopreneur, you have a lot of work on your plate. You’re growing your company entirely on your own, so that means the weight of each department falls on your shoulders. When you’re already dedicating all your time to the company, you want to find the unnecessary components […]
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Productivity Hacks and Tips for Solopreneurs

  • Posted by Donna Amos
  • On August 8, 2016
  • 0 Comments
  • productivity
Being a solopreneur is rewarding, as the amount of money you earn is often directly related to the amount of time you put into building your business. Despite the lack of distractions from the office, though, many solopreneurs struggle to push away all of the distractions of everyday life, including […]
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What Role Does Infographics Play in Marketing Strategy

  • Posted by Donna Amos
  • On August 5, 2016
  • 0 Comments
  • infographics
Infographics began making their rounds over the web a few years ago and have steadily picked up popularity. Their unique and customizable nature, combined with their stylish design make them a great addition to any marketing strategy. If you’re looking to increase brand awareness and give your company a voice […]
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Social Media Strategy: Starter Guide for Solopreneurs

  • Posted by Donna Amos
  • On July 30, 2016
  • 0 Comments
  • social media, strategy
Social media is absolutely essential for businesses in 2016. But starting out on social media is certainly not easy. In fact, unless you come at with a strategy in mind, your efforts will very likely fail. However, with a proper social media strategy in place, you can take control of […]
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Use Google Tag Manager to Simplify Your Digital Marketing Efforts

  • Posted by Donna Amos
  • On July 10, 2016
  • 0 Comments
  • google tag manager
Data is everything in marketing. We live in the age of information — there’s so much data, and so much of it is readily accessible if you’re willing to just reach out and ask for it. This is especially true in digital marketing, where software can track just about any […]
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10 Tools to Create Your Own Infographics

  • Posted by Donna Amos
  • On July 1, 2016
  • 0 Comments
  • infographics
Solopreneurs should create your own infographics giving you one more way to share your content.  Information can be presented in many different ways. The challenge is presenting the data in a manner that allows you to capture the audience’s attention. If you are simply showing numbers and statistics on the page, […]
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How to Setup Facebook Lead Ads

  • Posted by Donna Amos
  • On June 12, 2016
  • 0 Comments
  • Facebook ads
Facebook lead ads help solopreneurs interact with their target markets specifically on mobile devices. With two taps you can gather contact information. Allowing you to build leads for your solopreneur business. Whether solopreneurs want to encourage people to sign up for their newsletter, an offer, an event or more information […]
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Solopreneur’s Ultimate Tools List

  • Posted by Donna Amos
  • On May 27, 2016
  • 0 Comments
  • solopreneurs, Tools
I know…. You are probably like me, when you have a task to do you look for the most efficient method to tackle it. When you are growing a solopreneur business don’t do it the hard way. Find the tools that will make your job easier and make you more efficient. This […]
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Get Inspired to Write Your Book

  • Posted by Donna Amos
  • On May 13, 2016
  • 0 Comments
  • write your book
Many people have dreams of writing a book someday, but it is difficult to get started. You have broken ideas, many of which make no sense, you have little time to devote to the task, and you have a hard time getting started in the first place. If you want […]
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The Buyer’s Journey and How to Use It to Find Customers

  • Posted by Donna Amos
  • On May 2, 2016
  • 0 Comments
  • buyer's journey, persona
Before we dig into the buyer’s journey we need to understand exactly who your buyers are. This begins with identifying the personas/avatars for each prospect/customer for our business. Without this first step you can’t possibly develop a great buyer’s journey and content strategy that supports it. So do the work. […]
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5 Powerful New Facebook Features to Revitalize Your Solopreneur Marketing

  • Posted by Donna Amos
  • On April 29, 2016
  • 0 Comments
  • facebook
Facebook’s big developer conference, F8, has come and gone, with the announcement of several new features, many of which targeted at marketers who want to reach the original social network’s massive user base. As of the end of Q1 2016, Facebook reported 1.65 billion users monthly, with a whopping 91% […]
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6 Tips for Using Periscope to Grow Your Business

  • Posted by Donna Amos
  • On April 22, 2016
  • 0 Comments
  • Periscope
With more people using their mobile devices, specifically their smartphones, to search for the products and services they want, it is important to have a strong digital marketing strategy. While your main website should be responsive so it can be viewed on any device that can access the Internet, it […]
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Instagram Strategies for Building Your Business

  • Posted by Donna Amos
  • On April 18, 2016
  • 0 Comments
In order to have a strong Internet presence, your business should open social media accounts to help promote the products or services it offers. You can reach out to millions of potential customers around the world by having accounts on Twitter, Facebook, Instagram and other social media sites. Especially if you […]
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How to Become a Published Author to Build Your Business

  • Posted by Donna Amos
  • On March 28, 2016
  • 0 Comments
  • published, writing
One way to promote your business is to add a blog to your website. You can use blog posts to introduce new products or services, explain how to operate products or explain the benefits of your services to readers. Publishing a blog is only one way to promote your business […]
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Why and How to Use Flipboard to Promote Content

  • Posted by Donna Amos
  • On March 22, 2016
  • 0 Comments
  • flipboard
Today there is a never-ending list of ways to expose your content to a larger market. Let’s look at Why and How to Use Flipboard to Promote Content. It may or may not be a good solution for your business. The Flipboard app delivers social media aggregation data in a magazine-style […]
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Advanced Social Media Strategies

  • Posted by Donna Amos
  • On March 7, 2016
  • 0 Comments
  • social media strategies
Interpersonal connectivity is more ubiquitous today than ever before. You can reach someone through Facebook, Snapchat, Instagram, email, or even a good old-fashioned phone call. This unprecedented rate of connectivity means that businesses all over the world are turning to social media as a means of connecting with their extant […]
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Social Media Strategies for Digital Marketing Novices

  • Posted by Donna Amos
  • On February 25, 2016
  • 0 Comments
  • social media strategies
Social media has provided brands, businesses, and companies all over the world with the opportunity to engage with their target market on a scale never before accomplished in the physical world. Even the newest solopreneurs stand to benefit from sound social media strategies, but often the world of digital marketing can seem […]
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Best SEO Practices for 2016

  • Posted by Donna Amos
  • On February 20, 2016
  • 0 Comments
  • seo
Search engine optimization, or SEO, is the practice of optimizing your web pages for search engine results. The world’s biggest and most widely used search engines change their algorithms regularly, so staying on top of trends and ahead of the curve is vital to maintaining your business’s competitive edge. As […]
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How Solopreneurs Can Increase Productivity

  • Posted by Donna Amos
  • On February 10, 2016
  • 1 Comments
  • productivity
The term “solopreneur” is starting to gain traction in modern business jargon. Put simply, it’s a portmanteau, or etymological blend, of the words “solo” and “entrepreneur.” Essentially, a solopreneur is an entrepreneur, or savvy business person, who is, at this stage in their career, mostly working alone or for themselves. […]
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The Ten Rules of Website Typography

  • Posted by Donna Amos
  • On January 26, 2016
  • 0 Comments
  • Website Typography
Website typography is a critical component of good web design. It’s always been a prevalent factor in any design consideration – think back to old-fashioned movie advertisements and the big, garish lettering they used to use – but, with more people looking to the Internet for answers and services than […]
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The Best Tools for Selecting Website Colors

  • Posted by Donna Amos
  • On January 20, 2016
  • 0 Comments
  • website colors
Building a new website or rebuilding an existing one choosing the right colors for your website design could be a challenge. Let’s look at some of the best tools for selecting website colors. For as long as businesses have been advertising themselves in an attempt to further ply their trade, […]
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Why You Need Online Marketing Services to Stand Out

  • Posted by Donna Amos
  • On January 18, 2016
  • 0 Comments
  • online marketing
Written by Jovan Shabazz of www.shabazzpublication.com owner of shabazz publication | online digital marketing Now more than ever, the Web is a valuable source to raise brand awareness, increase sales, and gain traffic. Every day mom and pop shops are turning into global enterprises gaining attention from buyers all over the […]
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