Blog

Which Social Media Platform Will You Have The Most Success?

  • Posted by Donna Amos
  • On July 22, 2017
  • Demographic, social media, Target Audience
While many of us remember a time before smartphones, smart watches, and social media, there is a generation that has no such experience. Today the majority of adults in America have active social media accounts. We’re getting social on the highly popular Facebook and Twitter, or the picture and video […]
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How Important is the About Us Page on Your Website?

  • Posted by Donna Amos
  • On July 19, 2017
  • About Us, Informative, website
I remember often accompanying my father when he went to transact business at a store for some service or product. My dad commonly asked lots of questions and listened closely to the answers given. He always said you could tell a great deal about a person just by listening to […]
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Content Ideas for August

  • Posted by Donna Amos
  • On July 15, 2017
  • August, Blog Topics, content ideas
Summer is swiftly passing, but there are still plenty of opportunities to enjoy the great weather, and plenty of great summertime topics about which to write. After enjoying most of summer, reflect on what you enjoyed most and write about it. Choose five words to describe your summer and explain […]
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What is the Difference between Self-Publishing and Traditional Publishing?

  • Posted by Donna Amos
  • On July 12, 2017
  • publishing, Self-Publishing, write a book, Writer
The Growing World of Self-Publishing When you take on the role of a writer, you are often plagued with worry about the next step. When you are finishing, or have finished writing, you face a daunting decision of how to get your work to the reader. There are many factors […]
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How to be Successful with Retargeting Ads

  • Posted by Donna Amos
  • On July 5, 2017
  • marketing, retargeting ads, small business
Anyone who spends any time browsing or shopping on the internet has experienced it. Out of curiosity, you perused several pages of products on a website. Just window shopping at the time, no purchase was made and you ventured away onto another site, or maybe just wandered over to check […]
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Is Launching an Awesome Podcast a Good Idea?

  • Posted by Donna Amos
  • On July 1, 2017
  • business, podcast, podcasting
Podcasting has become very trendy. Maybe a bit too trendy. So trendy, in fact, that it seems everyone is jumping on the “listen to me” bandwagon to get noticed and/or discovered. It’s like the Gold Rush of the 1800’s. Everyone rushed west thinking the gold was just lying around on […]
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What Should I Measure in Social Media?

  • Posted by Donna Amos
  • On June 28, 2017
  • Measure, social media, Social Media Metrics
When determining what to measure to calculate the return on investment (ROI) from social media, there are as many opinions and theories as there are proclaimed social media experts. But measurement is important. Shooting at nothing guarantees a hit every time, and utilization without measurement and optimization is a fine […]
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Content Ideas for July

  • Posted by Donna Amos
  • On June 24, 2017
  • Birthdays, content ideas, Holidays, July
Sweet, sweet summertime! July means enjoying favorite vacation spots with family and loved ones. Beautiful beaches, cool mountains, lazy rivers, historic places, or whatever your pleasure, a blog post sharing some great vacation spots is sure to spark responses from your readers. Why not stage a contest for the most […]
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Is It Important To Have A Website If You Have A Facebook Page?

  • Posted by Donna Amos
  • On June 21, 2017
  • facebook, Facebook vs. Website, marketing, social media, website
There is no doubt that a strong digital presence is vital for business in our world today. The differences of opinion arise when discussing how and where to maintain that digital presence and how much to spend on maintaining it. Options and opinions are legion, and each one is backed […]
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Top 5 AMP-Friendly WordPress Themes: A Guide for Solopreneurs

  • Posted by Donna Amos
  • On June 17, 2017
  • AMP, solopreneur, website, Wordpress themes
If you run a blog, an online shop, or a website, then you know that it’s important to keep your readers engaged with top quality and relevant content. It also helps if you have fast loading pages, as research has shown that people will visit a website less often if it is […]
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How Do I Get to the First Page of Google?

  • Posted by Donna Amos
  • On June 14, 2017
  • Google, RankBrain, seo
Search Engine Optimization (SEO) is a peculiar animal, always changing, always evolving, always elusive. Everyone wants to know the magic formula to getting their site ranked on Google’s first page for their particular keyword or business niche. A Google search of the title chosen for this article generated over 117,000,000 […]
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How to Use Twitter to Promote Your Book

  • Posted by Donna Amos
  • On June 7, 2017
  • authors, twitter
In recent years Twitter has morphed into one of the most popular and versatile social networking platforms for business. Since its small beginning in 2006, this 140-character micro-blogging phenomenon has experienced explosive growth and currently boasts over 200 million regular users. Authors and publishers have discovered the magic of sharing […]
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Bad Habits Solopreneurs Must Eliminate

  • Posted by Donna Amos
  • On May 31, 2017
  • daily routine, Eliminate bad habits, solopreneurs, Work at home
One of the great advancements of the Internet Age is the ability for many of us to work from home as solopreneurs. Being able to set your own schedule and work at a job you love as well as travel is something a lot of people enjoy. It’s important to […]
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Writing a Book May Be the Best Content Marketing Strategy

  • Posted by Donna Amos
  • On May 24, 2017
  • Content Marketing, write a book, Writing a book
One-hundred-forty-four. That’s how many times Jack Canfield’s first “Chicken Soup for the Soul®” book got rejected. A lackluster beginning for a guy who ultimately went on to sell more than 500 million copies of his books worldwide. So how did Canfield turn things around? He finally started thinking about book […]
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Tips For Creating Great Content For Live Stream

  • Posted by Donna Amos
  • On May 10, 2017
  • Creating Content, Live Video, Streaming
Thinking of live streaming but don’t know where to start? In this article, we will share our best expertise through the top 10 tips for creating great content for your live streams. 1. Promote! The most important thing to keep in mind before you “go live”, is to make sure […]
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Content Ideas for June

  • Posted by Donna Amos
  • On May 6, 2017
  • Blog Ideas, content ideas, June
June means the kids are home from school and summer is in full swing! Before things get too busy for blog content planning, use these ideas to spark your creativity and get your blogs written in advance. Then lie back and enjoy the sunshine and fresh summer air! Summer content […]
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5 Ways Small Business Can Use Facebook Live

  • Posted by Donna Amos
  • On April 25, 2017
  • facebook live, live stream, social media
Live streaming on social media is quickly becoming the next big thing for businesses of all sizes. As a way to personally connect with your fans and followers on that particular social media network, live streaming allows you to answer questions, share insights and give your audience an inside look […]
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7 Things You Must Know About Social Media and Millennials

  • Posted by Donna Amos
  • On April 20, 2017
  • Millennials, social media
Marketers are no strangers to the power of social network and the impact it has on millennials’ buying decision. Packed with the collective purchasing power of $200 billion, they are definitely an attractive market for businesses of all sizes. Generation Y is considered a coveted market segment for all the […]
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Use SWOT to Determine When and What to Outsource

  • Posted by Donna Amos
  • On April 14, 2017
  • entrepreneur, Outsource, solopreneur
If you are a solopreneur, it probably means that you like to be independent. There are many pluses to being independent. There are also some major downsides. One of the most important things to get if you are an independent business person is when you should get help for tasks […]
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What is a SWOT Analysis?

  • Posted by Donna Amos
  • On April 11, 2017
  • business, swot, swot analysis
Let’s start at the beginning. What does SWOT even stand for? Why should one use a SWOT analysis in the first place? Well, SWOT stands for: strengths, weaknesses, opportunities and threats. If you have decided to start up your own business and need somewhere to start, a SWOT analysis is […]
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New features on Instagram

  • Posted by Donna Amos
  • On April 4, 2017
  • Instagram, New features, social media
For solopreneurs who are looking to get into Instagram’s new features such as stickers and live video, the time has never been better to get started. This is a super popular platform that allows people to connect in ways they never did before. This means that you, as a small […]
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Content Ideas for March/April

  • Posted by Donna Amos
  • On March 3, 2017
  • Blog, content ideas, marketing
We are already firmly into the month of March, so let’s explore some different ideas for blog content to be used in March and April. Both the normal nationally recognized holidays and some just for fun are always great sources of inspiration. How can you connect each particular holiday to […]
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Steps to a Brand Makeover for Solopreneurs

  • Posted by Donna Amos
  • On February 15, 2017
  • Brand Makeover, solopreneurs
Is your brand just not picking up? You’re doing everything you have to do–you’re making blog posts, you’re promoting them on social media, you’re doing what solopreneurs are supposed to do. But still, it’s just not taking off. Well, the problem might not be as difficult as you think it […]
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How to Use Facebook Messenger Ads

  • Posted by Donna Amos
  • On February 9, 2017
  • advertising, facebook, Facebook Messenger, marketing
So you have a business that you need to start marketing, you may not know where to start. Facebook released a new feature where you can create an ad that will appear on Facebook Messenger, one of their most popular apps. This new market means plenty of new customers you […]
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February Content Ideas to Fall in Love With

  • Posted by Donna Amos
  • On January 30, 2017
  • content ideas
January is already pretty much behind us, which means February is pretty much here — and that means you need to start thinking about your content marketing efforts for the month! Fortunately, there are some really great sources of inspiration that you can use to turn out some amazing content. […]
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5 Tips for Marketing Your Book

  • Posted by Donna Amos
  • On January 17, 2017
  • Market Your Book, online marketing, social media
As a 21st-century business owner, marketing your book cannot be done effectively without the use of online resources. The following online resources represent the best ways to accomplish the task. Facebook Facebook, the social media site founded in 2004 by Mark Zuckerberg, has more than 1.50 billion active users. It […]
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5 Ways Writing a Book Will Support Your Business

  • Posted by Donna Amos
  • On January 11, 2017
  • networking, Opportunity, write a book
You have probably noticed that a lot of business leaders and solopreneurs have started to write their own books. Some of their books even land on the New York Times Bestseller’s List. Writing a book and publishing it isn’t easy, but you can make yourself stand out from competitors if […]
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Marketing Trends Solopreneurs Should Be Aware of for 2017

  • Posted by Donna Amos
  • On January 6, 2017
  • 2017, marketing, social media
Online marketing (and, in turn, how it affects print marketing) can be a tricky world to begin to learn – there are many players, both large and small, hungry to take your money and advertise your services, products, books or ideas – so let’s take a look at some of […]
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New Year, New Content Ideas for Your Blog

  • Posted by Donna Amos
  • On December 29, 2016
  • content ideas
The new year is almost here! And in honor of that, we’ve got some fresh new blog content ideas for you to write about. As always, it’s a great idea to draw inspiration from the calendar itself — and yes, that means cashing in on the tradition of New Year’s […]
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Get Into the Holiday Spirit with December Content Ideas

  • Posted by Donna Amos
  • On December 8, 2016
  • content ideas
December is a busy month, and as such it’s easy to fall behind in content creation — and with all the hustle and bustle you might even find yourself at a loss for ideas. The holidays themselves are a great source of inspiration, but not the only source you can […]
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What You Should Know About Google’s Possum

  • Posted by Donna Amos
  • On November 22, 2016
  • Google's Possum
Google makes regular updates to its algorithms. Sometimes, these updates have a negative effect on how sites are ranked, and at times, they mean better visibility for other sites. Google’s new update to its algorithm is no different. Solopreneurs especially need to learn how it will affect them. Since Google’s […]
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Best Solopreneur Posts of the Month

  • Posted by Donna Amos
  • On November 14, 2016
  • social media, solopreneurs, success
One way to get a feel for what everyone’s thinking online is to look at the best social media posts in the past month or so. There’s no doubt that October and November have brought a wealth of information about the popular concept of running a business alone, and tons that […]
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7 Habits of Successful People You Can Use For Your own Growth

  • Posted by Donna Amos
  • On November 7, 2016
  • success habits
Have you ever wondered what’s behind the success of some of the world’s most iconic leaders? It doesn’t take much to find articles about the daily routines of top executives, politicians, and celebrities — all spawned from a desire to know what makes them different from everyone else, in hopes […]
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Content Ideas for November

  • Posted by Donna Amos
  • On October 26, 2016
  • content ideas, November
Ahh, November. It’s the calm before the storm that is the holiday season, a chance to enjoy the last vestiges of fall before the leaves fall off the trees and the weather turns too cold to want to stay outside for very long (if you live somewhere where the seasons […]
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Solopreneurs – Learn to Curate Content Effectively

  • Posted by Donna Amos
  • On October 17, 2016
  • content
Curation occurs when you take content from several sources and bring it together in one place for your audience. The result is information-packed content that remains highly shareable on social media. Curated content can boost your sales and brand awareness and help you build relationships with industry influencers. Incorporating curation […]
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8 Awesome Web Design Resources to Get the Most out of Your Website

  • Posted by Donna Amos
  • On September 30, 2016
  • web design
You could write entire books about Web Design and still only scratch the surface. But if you don’t have an unlimited amount of time to become an expert in web design, you can check out these great resources for a quick primer on some of the hottest topics.  12 of […]
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Content Idea Roundup: October

  • Posted by Donna Amos
  • On September 27, 2016
  • content ideas, october
Finding ideas for content can be a challenge sometimes! It’s easy to get stuck in a rut, to feel at a total loss for what to write. In those moments, it’s important to look around and see what’s going on — find some inspiration in what’s happening in the rest […]
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Creating Effective Headlines and Titles for Solopreneurs

  • Posted by Donna Amos
  • On September 22, 2016
  • effective titles, headlines, titles
Viral media mogul Peter Koechley knows the importance of a good headline. His tests show online traffic to content on his popular website Upworthy can vary by as much as 500 percent depending on the headlines. “The headline is our one chance to reach people who have a million other […]
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10 Step Strategy to Personal Branding for Solopreneurs

  • Posted by Donna Amos
  • On September 12, 2016
  • marketing, personal brand, personal branding, social media
Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is […]
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6 Simple Ways to Vamp Up Your Social Media Profile

  • Posted by Donna Amos
  • On September 5, 2016
  • brand, business, marketing, social media, Social Media Profile
The business world moves at a very quick pace. There are many factors that contribute to a business’ success, but marketing is always a huge one. Social media marketing is a key component to building a brand, making your business more accessible, and keeping up client interaction. Here are some […]
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11 Content Marketing Myths You Need to Stop Believing

  • Posted by Donna Amos
  • On August 29, 2016
  • business, Content Marketing, goals, martketing, myth
The buzz word in advertising today is content marketing, and for good reason – the online world has quickly become the main media and advertising delivery method of the 21st century. Unfortunately, a lot of myths have sprung up around content marketing and you don’t want these to hold you […]
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Social Media Hacks and Tips for Solopreneurs

  • Posted by Donna Amos
  • On August 20, 2016
  • social media
When you’re a solopreneur, you have a lot of work on your plate. You’re growing your company entirely on your own, so that means the weight of each department falls on your shoulders. When you’re already dedicating all your time to the company, you want to find the unnecessary components […]
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Productivity Hacks and Tips for Solopreneurs

  • Posted by Donna Amos
  • On August 8, 2016
  • productivity
Being a solopreneur is rewarding, as the amount of money you earn is often directly related to the amount of time you put into building your business. Despite the lack of distractions from the office, though, many solopreneurs struggle to push away all of the distractions of everyday life, including […]
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What Role Does Infographics Play in Marketing Strategy

  • Posted by Donna Amos
  • On August 5, 2016
  • infographics
Infographics began making their rounds over the web a few years ago and have steadily picked up popularity. Their unique and customizable nature, combined with their stylish design make them a great addition to any marketing strategy. If you’re looking to increase brand awareness and give your company a voice […]
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Social Media Strategy: Starter Guide for Solopreneurs

  • Posted by Donna Amos
  • On July 30, 2016
  • social media, strategy
Social media is absolutely essential for businesses in 2016. But starting out on social media is certainly not easy. In fact, unless you come at with a strategy in mind, your efforts will very likely fail. However, with a proper social media strategy in place, you can take control of […]
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Use Google Tag Manager to Simplify Your Digital Marketing Efforts

  • Posted by Donna Amos
  • On July 10, 2016
  • google tag manager
Data is everything in marketing. We live in the age of information — there’s so much data, and so much of it is readily accessible if you’re willing to just reach out and ask for it. This is especially true in digital marketing, where software can track just about any […]
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10 Tools to Create Your Own Infographics

  • Posted by Donna Amos
  • On July 1, 2016
  • infographics
Solopreneurs should create your own infographics giving you one more way to share your content.  Information can be presented in many different ways. The challenge is presenting the data in a manner that allows you to capture the audience’s attention. If you are simply showing numbers and statistics on the page, […]
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How to Setup Facebook Lead Ads

  • Posted by Donna Amos
  • On June 12, 2016
  • Facebook ads
Facebook lead ads help solopreneurs interact with their target markets specifically on mobile devices. With two taps you can gather contact information. Allowing you to build leads for your solopreneur business. Whether solopreneurs want to encourage people to sign up for their newsletter, an offer, an event or more information […]
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Solopreneur’s Ultimate Tools List

  • Posted by Donna Amos
  • On May 27, 2016
  • solopreneurs, Tools
I know…. You are probably like me, when you have a task to do you look for the most efficient method to tackle it. When you are growing a solopreneur business don’t do it the hard way. Find the tools that will make your job easier and make you more efficient. This […]
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Get Inspired to Write Your Book

  • Posted by Donna Amos
  • On May 13, 2016
  • write your book
Many people have dreams of writing a book someday, but it is difficult to get started. You have broken ideas, many of which make no sense, you have little time to devote to the task, and you have a hard time getting started in the first place. If you want […]
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