- On March 16, 2014
Pinterest is a unique social media website that allows users to basically pin different types of information similar to how you would pin items to a bulletin board. When you pin items to your profile page, others can view those items and either like them or repin them to their own boards. This is how content circulates around this websites quickly. Here are 5 ways to Create Pinterest Success quickly to help increase traffic to your website.
In recent studies it has been shown that approximately 80% of all posts are repins. What that means is the majority of people on Pinterest are focused on posting other people’s content rather than create unique posts of their own. This is a huge opportunity for you to gain incredible exposure for your text based blog posts. You have a virtual army of people simply eager to repost whatever they find. Create a a great image and add some text from your blog and pin it to your board. If the content is unique, you can expect people to begin posting it on their boards for you. And one of the unique features of this social platform is that those pins can and will be found forever.
Do you want to really grab their attention and get the maximum exposure for your text based posts. Simply give something away on your next pin. Whether you are running a sale on your website, have a new app to giveaway, or want to share new products that just arrived in your store, or you have a free Kindle book, write it and pin it to your board. Promote that information on a pin and tell them about the link where they need to go to sign up or receive the free stuff.
Creating a link from a pin to your website will give you a rush of new traffic overnight on your web pages. One mistake too many website owners make when creating a pin is they forget to add the link and to use their keyword in the title and description of their pin. When you upload an image that you are going to add the text to be sure to add your website link in the description area as well. If you pin directly from your website the website link will be embedded in the pin and will show where it orginated.
Get Your Pins Noticed
Depending on what your business is, people on Pinterest love to learn about new things in just about any industry. Creating a tutorial pin could increase interest in your pins significantly. Most pins that are tutorials see a 42% higher click through that just images pinned to the board. Create some type of unique learning experience that visitors can appreciate and then share with their inner circle. To do this successfully, you simply add some text to an image instructing the viewer to click through in order to get the free information.
If one of your blog posts shows your customers how to save money, the way to attract attention on Pinterest is to simply tease them with a minimal amount of information and a link to the content. When your pin tells visitors they can save 25% on their car insurance, chances are they will click through and read your content. The most important thing you can do to help improve the click through rates is to always give the reader high quality on your website. Give them something of value, and they will return and help to promote your business for you. Use these 5 ways to Create Success on Pinterest to promote your blog posts and your website could see a nice increase in traffic over time if you are consistent.