- Posted by Donna Amos
- On September 12, 2016
- marketing, personal brand, personal branding, social media
Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is essentially going to determine the types of opportunities that could become available. Success rarely happens overnight, so follow our strategy to place the most important stepping stones of a powerful personal brand.
Invest In A Professional Headshot
It’s difficult to respect or admire a so-called professional that uses a Spring Break snapshot as their profile picture. Building a personal brand begins with putting out a respectable, professional image. Dress the part and put forward a warm, confident smile to easily influence the way that you are perceived by others.
Optimize Your Online Profiles
Leave the cute aliases and nicknames behind when it comes to your social media profiles. In terms of becoming a professional, you should always assume that people will search your name in hopes of finding any active social media profiles. Always use your real name to make yourself easy to locate online, and be sure to optimize any profiles that you have so that you are discoverable.
Establish Your Professional Purpose
Regardless of your chosen industry, it’s important to be aware of your professional purpose. This is the factor that motivates you to get out of bed each day to continue pursuing inevitable success. Your true purpose should mean more than a paycheck, and it’s important that you continue to aim higher no matter how much success you achieve.
Never Stop Learning
A strong personal brand should be well-rounded in terms of displaying confidence while remaining humble. There is always new information or skills to learn, so you need to actively listen to others that could help you grow. Seek the guidance of peers and don’t allow yourself to get to a place that you feel too comfortable sitting idle.
Perfect Your Writing Skills
Every word that you share online is out for the entire world to scrutinize as they please. A lack of basic writing skills, such as using proper grammar, could easily cause you to lose authority or influence over your audience. Perfect your writing skills so that simple mistakes don’t hinder your personal or professional credibility. In addition, think carefully about the message itself and the way that it’s presented before you share any thoughts.
Research The Most Successful Competitors
A lot can be learned from the success of others in your professional category. Research influential people in the same niche to take guidance from what they are doing and saying to build their audience. It’s easy to learn from the success of others, and it will help you avoid making some of their mistakes.
Maintain A Social Presence
It doesn’t hurt to have multiple social media profiles if you can keep them all up to date. Engineer your sites so that they can easily link with one another to provide options to connect with you in various platforms.
Create The Perfect Branding Statement
Let others know exactly what you’re all about in a simple mission statement. Rather than summarize your actual job description, this statement is there to build value in the attributes that make you successful. Look at your branding statement as the one thing that differentiates you from similar professionals.
Take Advantage Of Smart Social Media Tactics
Whether you own a gluten-free recipe blog or you’re an aspiring rap artist, getting relevant exposure is the key to growth. Social media is one of the most influential marketing channels available today, and it can be really efficient. One important tactic is to gain relevant followers and keep them informed anytime you make an update or release a new product. As content is re-distributed, you easily become a bigger influence within your niche. Another tactic to focus on is involving your community in discussions so that they feel engaged and comfortable providing feedback.
Embrace And Share Your Experiences
Every professional has a unique story to tell, even if they had a bumpy road to success. Appreciate all parts of your own adventure and give others a chance to enjoy your professional narrative.